#73267D#73267D

#73267D is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.2% C 0.154 H 322.9°. Best body text is #FFFFFF at 9.12:1 contrast (WCAG AA passes).

Color values

HEX	#73267D
RGB	rgb(115, 38, 125)
HSL	hsl(293, 53%, 32%)
HSV	hsv(293, 70%, 49%)
CMYK	cmyk(8%, 69.6%, 0%, 51%)
CIE-LAB	lab(30.67, 45.88, -33.32)
CIE-LCH	lch(30.67, 56.70, 324.01°)
OKLab	oklab(42.22% 0.1228 -0.0928)
OKLCH	oklch(42.22% 0.154 322.9)
XYZ	xyz(11.4647, 6.5124, 20.0512)
Luminance	0.0651 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73267D #307D26

analogous

#47267D #73267D #7D265C

triadic

#73267D #7D7326 #267D73

tetradic

#73267D #7D4726 #307D26 #265C7D

square

#73267D #7D4726 #307D26 #265C7D

split-complementary

#73267D #5C7D26 #267D47

monochromatic

#1D091F #48184E #73267D #9E34AC #BD53CB

Accessibility & contrast

On white

9.12

#73267D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#73267D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73267D

9.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73267D	#FFFFFF	#000000	##FFFFFF
##73267D	1.00	9.12	2.30	9.12
#FFFFFF	9.12	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E4280

Deuteranopia (green-blind)

#334B7B

Tritanopia (blue-blind)

#75344E

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #73267d;
/* rgb */ color: rgb(115, 38, 125);
/* oklch */ color: oklch(42.2% 0.154 322.9);

Tailwind

colors: {
  custom: {
    50: '#9e67a3',
    500: '#73267d',
    950: '#000000',
  },
}

SCSS

$custom: #73267d;
$custom-light: #9e67a3;
$custom-dark: #000000;

JSON

{
  "hex": "#73267d",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 125
  },
  "hsl": {
    "h": 293.103,
    "s": 53.374,
    "l": 31.961
  },
  "oklch": {
    "l": 0.42218,
    "c": 0.15394,
    "h": 322.9
  },
  "luminance": 0.06512
}

Semantic roles & 50–950 ramp

primary

#73267D

secondary

#5BAF50

accent

#DD4B5C

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73267D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →