#73267C#73267C

#73267C is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.2% C 0.153 H 323.4°. Best body text is #FFFFFF at 9.14:1 contrast (WCAG AA passes).

Color values

HEX	#73267C
RGB	rgb(115, 38, 124)
HSL	hsl(294, 53%, 32%)
HSV	hsv(294, 69%, 49%)
CMYK	cmyk(7.3%, 69.4%, 0%, 51.4%)
CIE-LAB	lab(30.61, 45.69, -32.79)
CIE-LCH	lch(30.61, 56.23, 324.33°)
OKLab	oklab(42.15% 0.1228 -0.0913)
OKLCH	oklch(42.15% 0.153 323.4)
XYZ	xyz(11.4011, 6.4870, 19.7165)
Luminance	0.0649 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73267C #2F7C26

analogous

#48267C #73267C #7C265A

triadic

#73267C #7C7326 #267C73

tetradic

#73267C #7C4826 #2F7C26 #265A7C

square

#73267C #7C4826 #2F7C26 #265A7C

split-complementary

#73267C #5A7C26 #267C48

monochromatic

#1C091E #48184D #73267C #9E34AB #BE52CA

Accessibility & contrast

On white

9.14

#73267C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#73267C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73267C

9.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73267C	#FFFFFF	#000000	##FFFFFF
##73267C	1.00	9.14	2.30	9.14
#FFFFFF	9.14	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#10427F

Deuteranopia (green-blind)

#334B7A

Tritanopia (blue-blind)

#75344E

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #73267c;
/* rgb */ color: rgb(115, 38, 124);
/* oklch */ color: oklch(42.2% 0.153 323.4);

Tailwind

colors: {
  custom: {
    50: '#9e67a2',
    500: '#73267c',
    950: '#000000',
  },
}

SCSS

$custom: #73267c;
$custom-light: #9e67a2;
$custom-dark: #000000;

JSON

{
  "hex": "#73267c",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 124
  },
  "hsl": {
    "h": 293.721,
    "s": 53.086,
    "l": 31.765
  },
  "oklch": {
    "l": 0.42154,
    "c": 0.15302,
    "h": 323.4
  },
  "luminance": 0.06486
}

Semantic roles & 50–950 ramp

primary

#73267C

secondary

#5AAE50

accent

#DC4B5B

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73267C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →