#73267B#73267B

#73267B is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.1% C 0.152 H 323.8°. Best body text is #FFFFFF at 9.16:1 contrast (WCAG AA passes).

Color values

HEX	#73267B
RGB	rgb(115, 38, 123)
HSL	hsl(294, 53%, 32%)
HSV	hsv(294, 69%, 48%)
CMYK	cmyk(6.5%, 69.1%, 0%, 51.8%)
CIE-LAB	lab(30.55, 45.49, -32.26)
CIE-LCH	lch(30.55, 55.77, 324.66°)
OKLab	oklab(42.09% 0.1228 -0.0897)
OKLCH	oklch(42.09% 0.152 323.8)
XYZ	xyz(11.3382, 6.4618, 19.3851)
Luminance	0.0646 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73267B #2E7B26

analogous

#49267B #73267B #7B2659

triadic

#73267B #7B7326 #267B73

tetradic

#73267B #7B4926 #2E7B26 #26597B

square

#73267B #7B4926 #2E7B26 #26597B

split-complementary

#73267B #597B26 #267B49

monochromatic

#1C091D #47184C #73267B #9F34AA #BE52CA

Accessibility & contrast

On white

9.16

#73267B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#73267B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73267B

9.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73267B	#FFFFFF	#000000	##FFFFFF
##73267B	1.00	9.16	2.29	9.16
#FFFFFF	9.16	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#12427D

Deuteranopia (green-blind)

#344B79

Tritanopia (blue-blind)

#75344D

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #73267b;
/* rgb */ color: rgb(115, 38, 123);
/* oklch */ color: oklch(42.1% 0.152 323.8);

Tailwind

colors: {
  custom: {
    50: '#9e67a1',
    500: '#73267b',
    950: '#000000',
  },
}

SCSS

$custom: #73267b;
$custom-light: #9e67a1;
$custom-dark: #000000;

JSON

{
  "hex": "#73267b",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 123
  },
  "hsl": {
    "h": 294.353,
    "s": 52.795,
    "l": 31.569
  },
  "oklch": {
    "l": 0.42091,
    "c": 0.15208,
    "h": 323.8
  },
  "luminance": 0.06461
}

Semantic roles & 50–950 ramp

primary

#73267B

secondary

#58AD50

accent

#DC4C59

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73267B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →