#732671#732671

#732671 is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.5% C 0.143 H 328.8°. Best body text is #FFFFFF at 9.36:1 contrast (WCAG AA passes).

Color values

HEX	#732671
RGB	rgb(115, 38, 113)
HSL	hsl(302, 50%, 30%)
HSV	hsv(302, 67%, 45%)
CMYK	cmyk(0%, 67%, 1.7%, 54.9%)
CIE-LAB	lab(29.97, 43.61, -26.84)
CIE-LCH	lch(29.97, 51.20, 328.39°)
OKLab	oklab(41.49% 0.1224 -0.074)
OKLCH	oklch(41.49% 0.143 328.8)
XYZ	xyz(10.7439, 6.2241, 16.2551)
Luminance	0.0622 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732671 #267328

analogous

#4E2673 #732671 #73264B

triadic

#732671 #717326 #267173

tetradic

#732671 #734E26 #267328 #264B73

square

#732671 #734E26 #267328 #264B73

split-complementary

#732671 #4B7326 #26734E

monochromatic

#170817 #451744 #732671 #A1359E #C54FC2

Accessibility & contrast

On white

9.36

#732671 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#732671 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732671

9.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732671	#FFFFFF	#000000	##FFFFFF
##732671	1.00	9.36	2.24	9.36
#FFFFFF	9.36	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1E4073

Deuteranopia (green-blind)

#3A4A6F

Tritanopia (blue-blind)

#772F48

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #732671;
/* rgb */ color: rgb(115, 38, 113);
/* oklch */ color: oklch(41.5% 0.143 328.8);

Tailwind

colors: {
  custom: {
    50: '#9e679a',
    500: '#732671',
    950: '#000000',
  },
}

SCSS

$custom: #732671;
$custom-light: #9e679a;
$custom-dark: #000000;

JSON

{
  "hex": "#732671",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 113
  },
  "hsl": {
    "h": 301.558,
    "s": 50.327,
    "l": 30
  },
  "oklch": {
    "l": 0.41487,
    "c": 0.14304,
    "h": 328.8
  },
  "luminance": 0.06223
}

Semantic roles & 50–950 ramp

primary

#732671

secondary

#4FA652

accent

#DA524E

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #732671

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →