#73266D#73266D

#73266D is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.3% C 0.140 H 331.0°. Best body text is #FFFFFF at 9.43:1 contrast (WCAG AA passes).

Color values

HEX	#73266D
RGB	rgb(115, 38, 109)
HSL	hsl(305, 50%, 30%)
HSV	hsv(305, 67%, 45%)
CMYK	cmyk(0%, 67%, 5.2%, 54.9%)
CIE-LAB	lab(29.75, 42.88, -24.63)
CIE-LCH	lch(29.75, 49.45, 330.13°)
OKLab	oklab(41.26% 0.1221 -0.0676)
OKLCH	oklch(41.26% 0.14 331)
XYZ	xyz(10.5236, 6.1360, 15.0951)
Luminance	0.0614 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73266D #26732C

analogous

#522673 #73266D #732647

triadic

#73266D #6D7326 #266D73

tetradic

#73266D #735226 #26732C #264773

square

#73266D #735226 #26732C #264773

split-complementary

#73266D #477326 #267352

monochromatic

#170816 #451741 #73266D #A13599 #C54FBC

Accessibility & contrast

On white

9.43

#73266D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#73266D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73266D

9.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73266D	#FFFFFF	#000000	##FFFFFF
##73266D	1.00	9.43	2.23	9.43
#FFFFFF	9.43	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#213F6F

Deuteranopia (green-blind)

#3C4A6B

Tritanopia (blue-blind)

#782E46

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #73266d;
/* rgb */ color: rgb(115, 38, 109);
/* oklch */ color: oklch(41.3% 0.140 331.0);

Tailwind

colors: {
  custom: {
    50: '#9e6797',
    500: '#73266d',
    950: '#000000',
  },
}

SCSS

$custom: #73266d;
$custom-light: #9e6797;
$custom-dark: #000000;

JSON

{
  "hex": "#73266d",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 109
  },
  "hsl": {
    "h": 304.675,
    "s": 50.327,
    "l": 30
  },
  "oklch": {
    "l": 0.41258,
    "c": 0.13956,
    "h": 331
  },
  "luminance": 0.06135
}

Semantic roles & 50–950 ramp

primary

#73266D

secondary

#4FA656

accent

#DA594E

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #73266D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →