#73263E#73263E
#73263E is a dark, moderate pink. Relative luminance 0.054; OKLCH L 39.2% C 0.110 H 4.5°. Best body text is #FFFFFF at 10.12:1 contrast (WCAG AA passes).
Color values
| HEX | #73263E |
|---|---|
| RGB | rgb(115, 38, 62) |
| HSL | hsl(341, 50%, 30%) |
| HSV | hsv(341, 67%, 45%) |
| CMYK | cmyk(0%, 67%, 46.1%, 54.9%) |
| CIE-LAB | lab(27.79, 36.01, 3.22) |
| CIE-LCH | lch(27.79, 36.15, 5.11°) |
| OKLab | oklab(39.17% 0.1099 0.0087) |
| OKLCH | oklch(39.17% 0.11 4.5) |
| XYZ | xyz(8.6335, 5.3799, 5.1403) |
| Luminance | 0.0538 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 5.13
Wine (survey)
#80013F
ΔE00 5.24
Merlot
#730039
ΔE00 5.33
Red Purple
#820747
ΔE00 5.95
Bordeaux
#7B002C
ΔE00 6.23
Red Wine
#8C0034
ΔE00 7.00
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73263E #26735B
analogous
#732664 #73263E #733526
triadic
#73263E #3E7326 #263E73
tetradic
#73263E #647326 #26735B #352673
square
#73263E #647326 #26735B #352673
split-complementary
#73263E #267335 #266473
monochromatic
#17080C #451725 #73263E #A13557 #C54F73
Accessibility & contrast
On white
10.12
#73263E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.08
#73263E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73263E
10.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73263E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73263E | 1.00 | 10.12 | 2.08 | 10.12 |
| #FFFFFF | 10.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.08 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#36383F
Deuteranopia (green-blind)
#4A473C
Tritanopia (blue-blind)
#7D1C2F
Achromatopsia (no color)
#424242
Design tokens & code
CSS
--color: #73263e; /* rgb */ color: rgb(115, 38, 62); /* oklch */ color: oklch(39.2% 0.110 4.5);
Tailwind
colors: {
custom: {
50: '#9f6573',
500: '#73263e',
950: '#000000',
},
}SCSS
$custom: #73263e; $custom-light: #9f6573; $custom-dark: #000000;
JSON
{
"hex": "#73263e",
"rgb": {
"r": 115,
"g": 38,
"b": 62
},
"hsl": {
"h": 341.299,
"s": 50.327,
"l": 30
},
"oklch": {
"l": 0.39174,
"c": 0.11021,
"h": 4.5
},
"luminance": 0.05379
}Semantic roles & 50–950 ramp
primary
#73263E
secondary
#4FA68B
accent
#DAAE4E
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#0F0608
muted
#7F7A7B