#73263B#73263B
#73263B is a dark, moderate pink. Relative luminance 0.053; OKLCH L 39.1% C 0.109 H 7.0°. Best body text is #FFFFFF at 10.15:1 contrast (WCAG AA passes).
Color values
| HEX | #73263B |
|---|---|
| RGB | rgb(115, 38, 59) |
| HSL | hsl(344, 50%, 30%) |
| HSV | hsv(344, 67%, 45%) |
| CMYK | cmyk(0%, 67%, 48.7%, 54.9%) |
| CIE-LAB | lab(27.70, 35.68, 5.10) |
| CIE-LCH | lch(27.70, 36.05, 8.14°) |
| OKLab | oklab(39.08% 0.1087 0.0134) |
| OKLCH | oklch(39.08% 0.109 7) |
| XYZ | xyz(8.5534, 5.3479, 4.7186) |
| Luminance | 0.0535 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 4.15
Bordeaux
#7B002C
ΔE00 5.60
Wine (survey)
#80013F
ΔE00 5.75
Merlot
#730039
ΔE00 5.87
Red Wine
#8C0034
ΔE00 6.51
Red Purple
#820747
ΔE00 6.74
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73263B #26735E
analogous
#732662 #73263B #733726
triadic
#73263B #3B7326 #263B73
tetradic
#73263B #627326 #26735E #372673
square
#73263B #627326 #26735E #372673
split-complementary
#73263B #267337 #266273
monochromatic
#17080C #451723 #73263B #A13553 #C54F6F
Accessibility & contrast
On white
10.15
#73263B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.07
#73263B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73263B
10.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73263B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73263B | 1.00 | 10.15 | 2.07 | 10.15 |
| #FFFFFF | 10.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.07 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#37383B
Deuteranopia (green-blind)
#4B4739
Tritanopia (blue-blind)
#7D1B2E
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #73263b; /* rgb */ color: rgb(115, 38, 59); /* oklch */ color: oklch(39.1% 0.109 7.0);
Tailwind
colors: {
custom: {
50: '#9f6570',
500: '#73263b',
950: '#000000',
},
}SCSS
$custom: #73263b; $custom-light: #9f6570; $custom-dark: #000000;
JSON
{
"hex": "#73263b",
"rgb": {
"r": 115,
"g": 38,
"b": 59
},
"hsl": {
"h": 343.636,
"s": 50.327,
"l": 30
},
"oklch": {
"l": 0.39081,
"c": 0.10947,
"h": 7
},
"luminance": 0.05347
}Semantic roles & 50–950 ramp
primary
#73263B
secondary
#4FA68E
accent
#DAB44E
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#0F0607
muted
#7F7A7A