#73263A#73263A
#73263A is a dark, moderate pink. Relative luminance 0.053; OKLCH L 39.1% C 0.109 H 7.9°. Best body text is #FFFFFF at 10.16:1 contrast (WCAG AA passes).
Color values
| HEX | #73263A |
|---|---|
| RGB | rgb(115, 38, 58) |
| HSL | hsl(344, 50%, 30%) |
| HSV | hsv(344, 67%, 45%) |
| CMYK | cmyk(0%, 67%, 49.6%, 54.9%) |
| CIE-LAB | lab(27.68, 35.58, 5.73) |
| CIE-LCH | lch(27.68, 36.04, 9.15°) |
| OKLab | oklab(39.05% 0.1082 0.0149) |
| OKLCH | oklch(39.05% 0.109 7.9) |
| XYZ | xyz(8.5277, 5.3376, 4.5834) |
| Luminance | 0.0534 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 3.83
Bordeaux
#7B002C
ΔE00 5.43
Wine (survey)
#80013F
ΔE00 5.97
Merlot
#730039
ΔE00 6.09
Red Wine
#8C0034
ΔE00 6.38
Maroon (survey)
#650021
ΔE00 6.88
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73263A #26735F
analogous
#732660 #73263A #733926
triadic
#73263A #3A7326 #263A73
tetradic
#73263A #607326 #26735F #392673
square
#73263A #607326 #26735F #392673
split-complementary
#73263A #267339 #266073
monochromatic
#17080C #451723 #73263A #A13551 #C54F6D
Accessibility & contrast
On white
10.16
#73263A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.07
#73263A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73263A
10.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73263A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73263A | 1.00 | 10.16 | 2.07 | 10.16 |
| #FFFFFF | 10.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.07 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#37383A
Deuteranopia (green-blind)
#4B4738
Tritanopia (blue-blind)
#7D1B2E
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #73263a; /* rgb */ color: rgb(115, 38, 58); /* oklch */ color: oklch(39.1% 0.109 7.9);
Tailwind
colors: {
custom: {
50: '#9f6570',
500: '#73263a',
950: '#000000',
},
}SCSS
$custom: #73263a; $custom-light: #9f6570; $custom-dark: #000000;
JSON
{
"hex": "#73263a",
"rgb": {
"r": 115,
"g": 38,
"b": 58
},
"hsl": {
"h": 344.416,
"s": 50.327,
"l": 30
},
"oklch": {
"l": 0.39051,
"c": 0.10927,
"h": 7.9
},
"luminance": 0.05337
}Semantic roles & 50–950 ramp
primary
#73263A
secondary
#4FA68F
accent
#DAB64E
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#0F0607
muted
#7F7A7A