#73261F#73261F

#73261F is a dark, moderate red. Relative luminance 0.051; OKLCH L 38.4% C 0.110 H 28.4°. Best body text is #FFFFFF at 10.37:1 contrast (WCAG AA passes).

Color values

HEX	#73261F
RGB	rgb(115, 38, 31)
HSL	hsl(5, 58%, 29%)
HSV	hsv(5, 73%, 45%)
CMYK	cmyk(0%, 67%, 73%, 54.9%)
CIE-LAB	lab(27.11, 33.43, 22.77)
CIE-LCH	lch(27.11, 40.45, 34.26°)
OKLab	oklab(38.44% 0.0968 0.0524)
OKLCH	oklch(38.44% 0.11 28.4)
XYZ	xyz(8.0115, 5.1311, 1.8646)
Luminance	0.0513 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73261F #1F6C73

analogous

#731F42 #73261F #73501F

triadic

#73261F #1F7326 #261F73

tetradic

#73261F #42731F #1F6C73 #501F73

square

#73261F #42731F #1F6C73 #501F73

split-complementary

#73261F #1F7350 #1F4273

monochromatic

#180806 #431612 #73261F #A3362C #CC4C41

Accessibility & contrast

On white

10.37

#73261F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.03

#73261F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73261F

10.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73261F	#FFFFFF	#000000	##FFFFFF
##73261F	1.00	10.37	2.03	10.37
#FFFFFF	10.37	1.00	21.00	1.00
#000000	2.03	21.00	1.00	21.00
##FFFFFF	10.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B351E

Deuteranopia (green-blind)

#4E461D

Tritanopia (blue-blind)

#7F1325

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #73261f;
/* rgb */ color: rgb(115, 38, 31);
/* oklch */ color: oklch(38.4% 0.110 28.4);

Tailwind

colors: {
  custom: {
    50: '#a1645b',
    500: '#73261f',
    950: '#000000',
  },
}

SCSS

$custom: #73261f;
$custom-light: #a1645b;
$custom-dark: #000000;

JSON

{
  "hex": "#73261f",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 31
  },
  "hsl": {
    "h": 5,
    "s": 57.534,
    "l": 28.627
  },
  "oklch": {
    "l": 0.38439,
    "c": 0.11003,
    "h": 28.4
  },
  "luminance": 0.0513
}

Semantic roles & 50–950 ramp

primary

#73261F

secondary

#479FA7

accent

#D4E147

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100604

muted

#7F7A79

Preview Lab

Preview with #73261F

Body copy rendered with the generated semantic roles for this colour.

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