#73261D#73261D

#73261D is a dark, moderate red. Relative luminance 0.051; OKLCH L 38.4% C 0.110 H 29.7°. Best body text is #FFFFFF at 10.38:1 contrast (WCAG AA passes).

Color values

HEX	#73261D
RGB	rgb(115, 38, 29)
HSL	hsl(6, 60%, 28%)
HSV	hsv(6, 75%, 45%)
CMYK	cmyk(0%, 67%, 74.8%, 54.9%)
CIE-LAB	lab(27.08, 33.32, 23.99)
CIE-LCH	lch(27.08, 41.06, 35.75°)
OKLab	oklab(38.41% 0.096 0.0547)
OKLCH	oklch(38.41% 0.11 29.7)
XYZ	xyz(7.9860, 5.1209, 1.7301)
Luminance	0.0512 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73261D #1D6A73

analogous

#731D3F #73261D #73511D

triadic

#73261D #1D7326 #261D73

tetradic

#73261D #3F731D #1D6A73 #511D73

square

#73261D #3F731D #1D6A73 #511D73

split-complementary

#73261D #1D7351 #1D3F73

monochromatic

#180806 #421611 #73261D #A43629 #CE4C3C

Accessibility & contrast

On white

10.38

#73261D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#73261D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73261D

10.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73261D	#FFFFFF	#000000	##FFFFFF
##73261D	1.00	10.38	2.02	10.38
#FFFFFF	10.38	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B351C

Deuteranopia (green-blind)

#4E461B

Tritanopia (blue-blind)

#7F1324

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #73261d;
/* rgb */ color: rgb(115, 38, 29);
/* oklch */ color: oklch(38.4% 0.110 29.7);

Tailwind

colors: {
  custom: {
    50: '#a26459',
    500: '#73261d',
    950: '#000000',
  },
}

SCSS

$custom: #73261d;
$custom-light: #a26459;
$custom-dark: #000000;

JSON

{
  "hex": "#73261d",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 29
  },
  "hsl": {
    "h": 6.279,
    "s": 59.722,
    "l": 28.235
  },
  "oklch": {
    "l": 0.38408,
    "c": 0.11045,
    "h": 29.7
  },
  "luminance": 0.0512
}

Semantic roles & 50–950 ramp

primary

#73261D

secondary

#459DA7

accent

#D2E345

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73261D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →