#73261B#73261B

#73261B is a dark, moderate red. Relative luminance 0.051; OKLCH L 38.4% C 0.111 H 30.8°. Best body text is #FFFFFF at 10.39:1 contrast (WCAG AA passes).

Color values

HEX	#73261B
RGB	rgb(115, 38, 27)
HSL	hsl(8, 62%, 28%)
HSV	hsv(8, 77%, 45%)
CMYK	cmyk(0%, 67%, 76.5%, 54.9%)
CIE-LAB	lab(27.05, 33.22, 25.20)
CIE-LCH	lch(27.05, 41.69, 37.18°)
OKLab	oklab(38.38% 0.0952 0.0569)
OKLCH	oklch(38.38% 0.111 30.8)
XYZ	xyz(7.9620, 5.1113, 1.6040)
Luminance	0.0511 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73261B #1B6873

analogous

#731B3C #73261B #73521B

triadic

#73261B #1B7326 #261B73

tetradic

#73261B #3C731B #1B6873 #521B73

square

#73261B #3C731B #1B6873 #521B73

split-complementary

#73261B #1B7352 #1B3C73

monochromatic

#190806 #41160F #73261B #A53627 #D04B38

Accessibility & contrast

On white

10.39

#73261B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#73261B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73261B

10.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73261B	#FFFFFF	#000000	##FFFFFF
##73261B	1.00	10.39	2.02	10.39
#FFFFFF	10.39	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B3519

Deuteranopia (green-blind)

#4E4618

Tritanopia (blue-blind)

#7F1224

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #73261b;
/* rgb */ color: rgb(115, 38, 27);
/* oklch */ color: oklch(38.4% 0.111 30.8);

Tailwind

colors: {
  custom: {
    50: '#a26458',
    500: '#73261b',
    950: '#000000',
  },
}

SCSS

$custom: #73261b;
$custom-light: #a26458;
$custom-dark: #000000;

JSON

{
  "hex": "#73261b",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 27
  },
  "hsl": {
    "h": 7.5,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.38379,
    "c": 0.11089,
    "h": 30.8
  },
  "luminance": 0.0511
}

Semantic roles & 50–950 ramp

primary

#73261B

secondary

#429BA8

accent

#D1E543

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73261B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →