#73261A#73261A

#73261A is a dark, moderate red. Relative luminance 0.051; OKLCH L 38.4% C 0.111 H 31.4°. Best body text is #FFFFFF at 10.39:1 contrast (WCAG AA passes).

Color values

HEX	#73261A
RGB	rgb(115, 38, 26)
HSL	hsl(8, 63%, 28%)
HSV	hsv(8, 77%, 45%)
CMYK	cmyk(0%, 67%, 77.4%, 54.9%)
CIE-LAB	lab(27.04, 33.17, 25.79)
CIE-LCH	lch(27.04, 42.02, 37.87°)
OKLab	oklab(38.37% 0.0948 0.0579)
OKLCH	oklch(38.37% 0.111 31.4)
XYZ	xyz(7.9507, 5.1068, 1.5441)
Luminance	0.0511 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73261A #1A6773

analogous

#731A3A #73261A #73531A

triadic

#73261A #1A7326 #261A73

tetradic

#73261A #3A731A #1A6773 #531A73

square

#73261A #3A731A #1A6773 #531A73

split-complementary

#73261A #1A7353 #1A3A73

monochromatic

#190806 #41160F #73261A #A53625 #D24B36

Accessibility & contrast

On white

10.39

#73261A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#73261A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73261A

10.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73261A	#FFFFFF	#000000	##FFFFFF
##73261A	1.00	10.39	2.02	10.39
#FFFFFF	10.39	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B3518

Deuteranopia (green-blind)

#4F4617

Tritanopia (blue-blind)

#7F1224

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #73261a;
/* rgb */ color: rgb(115, 38, 26);
/* oklch */ color: oklch(38.4% 0.111 31.4);

Tailwind

colors: {
  custom: {
    50: '#a26457',
    500: '#73261a',
    950: '#000000',
  },
}

SCSS

$custom: #73261a;
$custom-light: #a26457;
$custom-dark: #000000;

JSON

{
  "hex": "#73261a",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 26
  },
  "hsl": {
    "h": 8.09,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.38366,
    "c": 0.11111,
    "h": 31.4
  },
  "luminance": 0.05106
}

Semantic roles & 50–950 ramp

primary

#73261A

secondary

#419AA8

accent

#D0E642

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73261A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →