#732540#732540

#732540 is a dark, moderate pink. Relative luminance 0.053; OKLCH L 39.1% C 0.112 H 2.5°. Best body text is #FFFFFF at 10.16:1 contrast (WCAG AA passes).

Color values

HEX	#732540
RGB	rgb(115, 37, 64)
HSL	hsl(339, 51%, 30%)
HSV	hsv(339, 68%, 45%)
CMYK	cmyk(0%, 67.8%, 44.3%, 54.9%)
CIE-LAB	lab(27.68, 36.69, 1.72)
CIE-LCH	lch(27.68, 36.73, 2.68°)
OKLab	oklab(39.11% 0.1121 0.0049)
OKLCH	oklch(39.11% 0.112 2.5)
XYZ	xyz(8.6578, 5.3392, 5.4241)
Luminance	0.0534 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732540 #257358

analogous

#732567 #732540 #733125

triadic

#732540 #407325 #254073

tetradic

#732540 #677325 #257358 #312573

square

#732540 #677325 #257358 #312573

split-complementary

#732540 #257331 #256773

monochromatic

#17070D #451626 #732540 #A1345A #C64D77

Accessibility & contrast

On white

10.16

#732540 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#732540 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732540

10.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732540	#FFFFFF	#000000	##FFFFFF
##732540	1.00	10.16	2.07	10.16
#FFFFFF	10.16	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#353841

Deuteranopia (green-blind)

#49473E

Tritanopia (blue-blind)

#7D1C30

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #732540;
/* rgb */ color: rgb(115, 37, 64);
/* oklch */ color: oklch(39.1% 0.112 2.5);

Tailwind

colors: {
  custom: {
    50: '#9f6574',
    500: '#732540',
    950: '#000000',
  },
}

SCSS

$custom: #732540;
$custom-light: #9f6574;
$custom-dark: #000000;

JSON

{
  "hex": "#732540",
  "rgb": {
    "r": 115,
    "g": 37,
    "b": 64
  },
  "hsl": {
    "h": 339.231,
    "s": 51.316,
    "l": 29.804
  },
  "oklch": {
    "l": 0.39112,
    "c": 0.11224,
    "h": 2.5
  },
  "luminance": 0.05338
}

Semantic roles & 50–950 ramp

primary

#732540

secondary

#4EA687

accent

#DBAA4D

background

#FAF6F7

surface

#F4EBED

border

#CEC6C8

text

#0F0608

muted

#7F7A7B

Preview Lab

Preview with #732540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →