#73251D#73251D
#73251D is a dark, moderate red. Relative luminance 0.051; OKLCH L 38.3% C 0.112 H 29.1°. Best body text is #FFFFFF at 10.44:1 contrast (WCAG AA passes).
Color values
| HEX | #73251D |
|---|---|
| RGB | rgb(115, 37, 29) |
| HSL | hsl(6, 60%, 28%) |
| HSV | hsv(6, 75%, 45%) |
| CMYK | cmyk(0%, 67.8%, 74.8%, 54.9%) |
| CIE-LAB | lab(26.90, 33.80, 23.78) |
| CIE-LCH | lch(26.90, 41.33, 35.14°) |
| OKLab | oklab(38.28% 0.0975 0.0542) |
| OKLCH | oklch(38.28% 0.112 29.1) |
| XYZ | xyz(7.9544, 5.0578, 1.7196) |
| Luminance | 0.0506 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.77
Blood
#770001
ΔE00 5.74
Rosewood
#65000B
ΔE00 6.23
Maroon
#800000
ΔE00 6.38
Indian Red
#850E04
ΔE00 6.42
Crimson (survey)
#8C000F
ΔE00 6.44
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73251D #1D6B73
analogous
#731D40 #73251D #73501D
triadic
#73251D #1D7325 #251D73
tetradic
#73251D #40731D #1D6B73 #501D73
square
#73251D #40731D #1D6B73 #501D73
split-complementary
#73251D #1D7350 #1D4073
monochromatic
#180806 #421511 #73251D #A43529 #CE4A3C
Accessibility & contrast
On white
10.44
#73251D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.01
#73251D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73251D
10.44:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73251D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73251D | 1.00 | 10.44 | 2.01 | 10.44 |
| #FFFFFF | 10.44 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.01 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.44 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3B351C
Deuteranopia (green-blind)
#4E461B
Tritanopia (blue-blind)
#7F1124
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #73251d; /* rgb */ color: rgb(115, 37, 29); /* oklch */ color: oklch(38.3% 0.112 29.1);
Tailwind
colors: {
custom: {
50: '#a26459',
500: '#73251d',
950: '#000000',
},
}SCSS
$custom: #73251d; $custom-light: #a26459; $custom-dark: #000000;
JSON
{
"hex": "#73251d",
"rgb": {
"r": 115,
"g": 37,
"b": 29
},
"hsl": {
"h": 5.581,
"s": 59.722,
"l": 28.235
},
"oklch": {
"l": 0.38275,
"c": 0.11153,
"h": 29.1
},
"luminance": 0.05057
}Semantic roles & 50–950 ramp
primary
#73251D
secondary
#459EA7
accent
#D4E345
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100603
muted
#7F7A78