#732491#732491

#732491 is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.4% C 0.175 H 314.8°. Best body text is #FFFFFF at 8.79:1 contrast (WCAG AA passes).

Color values

HEX	#732491
RGB	rgb(115, 36, 145)
HSL	hsl(283, 60%, 35%)
HSV	hsv(283, 75%, 57%)
CMYK	cmyk(20.7%, 75.2%, 0%, 43.1%)
CIE-LAB	lab(31.70, 50.78, -44.11)
CIE-LCH	lch(31.70, 67.26, 319.02°)
OKLab	oklab(43.37% 0.1235 -0.1244)
OKLCH	oklch(43.37% 0.175 314.8)
XYZ	xyz(12.8111, 6.9514, 27.4495)
Luminance	0.0695 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732491 #429124

analogous

#3C2491 #732491 #912478

triadic

#732491 #917324 #249173

tetradic

#732491 #913C24 #429124 #247891

square

#732491 #913C24 #429124 #247891

split-complementary

#732491 #789124 #24913C

monochromatic

#250C2F #4C1860 #732491 #9A30C2 #B459D6

Accessibility & contrast

On white

8.79

#732491 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.39

#732491 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732491

8.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732491	#FFFFFF	#000000	##FFFFFF
##732491	1.00	8.79	2.39	8.79
#FFFFFF	8.79	1.00	21.00	1.00
#000000	2.39	21.00	1.00	21.00
##FFFFFF	8.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004694

Deuteranopia (green-blind)

#1F4D8F

Tritanopia (blue-blind)

#703C59

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #732491;
/* rgb */ color: rgb(115, 36, 145);
/* oklch */ color: oklch(43.4% 0.175 314.8);

Tailwind

colors: {
  custom: {
    50: '#9f67b2',
    500: '#732491',
    950: '#000000',
  },
}

SCSS

$custom: #732491;
$custom-light: #9f67b2;
$custom-dark: #000000;

JSON

{
  "hex": "#732491",
  "rgb": {
    "r": 115,
    "g": 36,
    "b": 145
  },
  "hsl": {
    "h": 283.486,
    "s": 60.221,
    "l": 35.49
  },
  "oklch": {
    "l": 0.43372,
    "c": 0.17528,
    "h": 314.8
  },
  "luminance": 0.06951
}

Semantic roles & 50–950 ramp

primary

#732491

secondary

#72BA56

accent

#E34470

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #732491

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →