#73247D#73247D

#73247D is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.0% C 0.157 H 323.0°. Best body text is #FFFFFF at 9.22:1 contrast (WCAG AA passes).

Color values

HEX	#73247D
RGB	rgb(115, 36, 125)
HSL	hsl(293, 55%, 32%)
HSV	hsv(293, 71%, 49%)
CMYK	cmyk(8%, 71.2%, 0%, 51%)
CIE-LAB	lab(30.37, 46.72, -33.80)
CIE-LCH	lch(30.37, 57.67, 324.12°)
OKLab	oklab(42% 0.1251 -0.0942)
OKLCH	oklch(42% 0.157 323)
XYZ	xyz(11.4024, 6.3879, 20.0305)
Luminance	0.0639 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73247D #2E7D24

analogous

#47247D #73247D #7D245B

triadic

#73247D #7D7324 #247D73

tetradic

#73247D #7D4724 #2E7D24 #245B7D

square

#73247D #7D4724 #2E7D24 #245B7D

split-complementary

#73247D #5B7D24 #247D47

monochromatic

#1C091E #47164D #73247D #9F32AD #BE4FCC

Accessibility & contrast

On white

9.22

#73247D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#73247D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73247D

9.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73247D	#FFFFFF	#000000	##FFFFFF
##73247D	1.00	9.22	2.28	9.22
#FFFFFF	9.22	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#094280

Deuteranopia (green-blind)

#324B7B

Tritanopia (blue-blind)

#75334E

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #73247d;
/* rgb */ color: rgb(115, 36, 125);
/* oklch */ color: oklch(42.0% 0.157 323.0);

Tailwind

colors: {
  custom: {
    50: '#9e66a3',
    500: '#73247d',
    950: '#000000',
  },
}

SCSS

$custom: #73247d;
$custom-light: #9e66a3;
$custom-dark: #000000;

JSON

{
  "hex": "#73247d",
  "rgb": {
    "r": 115,
    "g": 36,
    "b": 125
  },
  "hsl": {
    "h": 293.258,
    "s": 55.28,
    "l": 31.569
  },
  "oklch": {
    "l": 0.42003,
    "c": 0.1566,
    "h": 323
  },
  "luminance": 0.06387
}

Semantic roles & 50–950 ramp

primary

#73247D

secondary

#58AF4D

accent

#DF495A

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73247D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →