#73247B#73247B

#73247B is a dark, vivid purple. Relative luminance 0.063; OKLCH L 41.9% C 0.155 H 323.9°. Best body text is #FFFFFF at 9.26:1 contrast (WCAG AA passes).

Color values

HEX	#73247B
RGB	rgb(115, 36, 123)
HSL	hsl(294, 55%, 31%)
HSV	hsv(294, 71%, 48%)
CMYK	cmyk(6.5%, 70.7%, 0%, 51.8%)
CIE-LAB	lab(30.25, 46.34, -32.73)
CIE-LCH	lch(30.25, 56.73, 324.76°)
OKLab	oklab(41.88% 0.1251 -0.0911)
OKLCH	oklch(41.88% 0.155 323.9)
XYZ	xyz(11.2759, 6.3373, 19.3643)
Luminance	0.0634 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73247B #2C7B24

analogous

#47247B #73247B #7B2457

triadic

#73247B #7B7324 #247B73

tetradic

#73247B #7B4724 #2C7B24 #24577B

square

#73247B #7B4724 #2C7B24 #24577B

split-complementary

#73247B #577B24 #247B47

monochromatic

#1A081C #47164C #73247B #9F32AA #C04ECB

Accessibility & contrast

On white

9.26

#73247B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#73247B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73247B

9.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73247B	#FFFFFF	#000000	##FFFFFF
##73247B	1.00	9.26	2.27	9.26
#FFFFFF	9.26	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D417E

Deuteranopia (green-blind)

#334A79

Tritanopia (blue-blind)

#75324C

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #73247b;
/* rgb */ color: rgb(115, 36, 123);
/* oklch */ color: oklch(41.9% 0.155 323.9);

Tailwind

colors: {
  custom: {
    50: '#9e66a1',
    500: '#73247b',
    950: '#000000',
  },
}

SCSS

$custom: #73247b;
$custom-light: #9e66a1;
$custom-dark: #000000;

JSON

{
  "hex": "#73247b",
  "rgb": {
    "r": 115,
    "g": 36,
    "b": 123
  },
  "hsl": {
    "h": 294.483,
    "s": 54.717,
    "l": 31.176
  },
  "oklch": {
    "l": 0.41875,
    "c": 0.15478,
    "h": 323.9
  },
  "luminance": 0.06337
}

Semantic roles & 50–950 ramp

primary

#73247B

secondary

#56AD4D

accent

#DE4A57

background

#FAF6FA

surface

#F3EBF3

border

#CDC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73247B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →