#73246D#73246D

#73246D is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.0% C 0.142 H 331.0°. Best body text is #FFFFFF at 9.54:1 contrast (WCAG AA passes).

Color values

HEX	#73246D
RGB	rgb(115, 36, 109)
HSL	hsl(305, 52%, 30%)
HSV	hsv(305, 69%, 45%)
CMYK	cmyk(0%, 68.7%, 5.2%, 54.9%)
CIE-LAB	lab(29.44, 43.75, -25.12)
CIE-LCH	lch(29.44, 50.45, 330.14°)
OKLab	oklab(41.03% 0.1246 -0.069)
OKLCH	oklch(41.03% 0.142 331)
XYZ	xyz(10.4614, 6.0115, 15.0744)
Luminance	0.0601 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73246D #24732A

analogous

#522473 #73246D #732446

triadic

#73246D #6D7324 #246D73

tetradic

#73246D #735224 #24732A #244673

square

#73246D #735224 #24732A #244673

split-complementary

#73246D #467324 #247352

monochromatic

#170716 #441541 #73246D #A23399 #C74BBD

Accessibility & contrast

On white

9.54

#73246D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#73246D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73246D

9.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73246D	#FFFFFF	#000000	##FFFFFF
##73246D	1.00	9.54	2.20	9.54
#FFFFFF	9.54	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F3E6F

Deuteranopia (green-blind)

#3B496B

Tritanopia (blue-blind)

#782C45

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #73246d;
/* rgb */ color: rgb(115, 36, 109);
/* oklch */ color: oklch(41.0% 0.142 331.0);

Tailwind

colors: {
  custom: {
    50: '#9e6697',
    500: '#73246d',
    950: '#000000',
  },
}

SCSS

$custom: #73246d;
$custom-light: #9e6697;
$custom-dark: #000000;

JSON

{
  "hex": "#73246d",
  "rgb": {
    "r": 115,
    "g": 36,
    "b": 109
  },
  "hsl": {
    "h": 304.557,
    "s": 52.318,
    "l": 29.608
  },
  "oklch": {
    "l": 0.41032,
    "c": 0.14242,
    "h": 331
  },
  "luminance": 0.06011
}

Semantic roles & 50–950 ramp

primary

#73246D

secondary

#4DA654

accent

#DC574C

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #73246D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →