#73243B#73243B

#73243B is a dark, moderate pink. Relative luminance 0.052; OKLCH L 38.8% C 0.112 H 6.2°. Best body text is #FFFFFF at 10.27:1 contrast (WCAG AA passes).

Color values

HEX	#73243B
RGB	rgb(115, 36, 59)
HSL	hsl(343, 52%, 30%)
HSV	hsv(343, 69%, 45%)
CMYK	cmyk(0%, 68.7%, 48.7%, 54.9%)
CIE-LAB	lab(27.36, 36.61, 4.61)
CIE-LCH	lch(27.36, 36.90, 7.18°)
OKLab	oklab(38.83% 0.1116 0.0122)
OKLCH	oklch(38.83% 0.112 6.2)
XYZ	xyz(8.4912, 5.2234, 4.6979)
Luminance	0.0522 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73243B #24735C

analogous

#732463 #73243B #733524

triadic

#73243B #3B7324 #243B73

tetradic

#73243B #637324 #24735C #352473

square

#73243B #637324 #24735C #352473

split-complementary

#73243B #247335 #246373

monochromatic

#17070C #441523 #73243B #A23353 #C74B6F

Accessibility & contrast

On white

10.27

#73243B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#73243B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73243B

10.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73243B	#FFFFFF	#000000	##FFFFFF
##73243B	1.00	10.27	2.04	10.27
#FFFFFF	10.27	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#35373C

Deuteranopia (green-blind)

#4A4639

Tritanopia (blue-blind)

#7D192D

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #73243b;
/* rgb */ color: rgb(115, 36, 59);
/* oklch */ color: oklch(38.8% 0.112 6.2);

Tailwind

colors: {
  custom: {
    50: '#9f6470',
    500: '#73243b',
    950: '#000000',
  },
}

SCSS

$custom: #73243b;
$custom-light: #9f6470;
$custom-dark: #000000;

JSON

{
  "hex": "#73243b",
  "rgb": {
    "r": 115,
    "g": 36,
    "b": 59
  },
  "hsl": {
    "h": 342.532,
    "s": 52.318,
    "l": 29.608
  },
  "oklch": {
    "l": 0.38827,
    "c": 0.11226,
    "h": 6.2
  },
  "luminance": 0.05222
}

Semantic roles & 50–950 ramp

primary

#73243B

secondary

#4DA68C

accent

#DCB24C

background

#FAF6F6

surface

#F4EBEC

border

#CEC6C7

text

#0F0607

muted

#7F7A7A

Preview Lab

Preview with #73243B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →