#73243A#73243A
#73243A is a dark, moderate pink. Relative luminance 0.052; OKLCH L 38.8% C 0.112 H 7.0°. Best body text is #FFFFFF at 10.28:1 contrast (WCAG AA passes).
Color values
| HEX | #73243A |
|---|---|
| RGB | rgb(115, 36, 58) |
| HSL | hsl(343, 52%, 30%) |
| HSV | hsv(343, 69%, 45%) |
| CMYK | cmyk(0%, 68.7%, 49.6%, 54.9%) |
| CIE-LAB | lab(27.33, 36.51, 5.25) |
| CIE-LCH | lch(27.33, 36.89, 8.18°) |
| OKLab | oklab(38.8% 0.1112 0.0137) |
| OKLCH | oklch(38.8% 0.112 7) |
| XYZ | xyz(8.4655, 5.2131, 4.5626) |
| Luminance | 0.0521 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 4.37
Bordeaux
#7B002C
ΔE00 5.24
Wine (survey)
#80013F
ΔE00 5.47
Merlot
#730039
ΔE00 5.54
Red Wine
#8C0034
ΔE00 6.27
Red Purple
#820747
ΔE00 6.55
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73243A #24735D
analogous
#732462 #73243A #733624
triadic
#73243A #3A7324 #243A73
tetradic
#73243A #627324 #24735D #362473
square
#73243A #627324 #24735D #362473
split-complementary
#73243A #247336 #246273
monochromatic
#17070C #441522 #73243A #A23352 #C74B6D
Accessibility & contrast
On white
10.28
#73243A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.04
#73243A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73243A
10.28:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73243A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73243A | 1.00 | 10.28 | 2.04 | 10.28 |
| #FFFFFF | 10.28 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.04 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.28 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#35373A
Deuteranopia (green-blind)
#4A4638
Tritanopia (blue-blind)
#7D182D
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #73243a; /* rgb */ color: rgb(115, 36, 58); /* oklch */ color: oklch(38.8% 0.112 7.0);
Tailwind
colors: {
custom: {
50: '#9f646f',
500: '#73243a',
950: '#000000',
},
}SCSS
$custom: #73243a; $custom-light: #9f646f; $custom-dark: #000000;
JSON
{
"hex": "#73243a",
"rgb": {
"r": 115,
"g": 36,
"b": 58
},
"hsl": {
"h": 343.291,
"s": 52.318,
"l": 29.608
},
"oklch": {
"l": 0.38796,
"c": 0.11203,
"h": 7
},
"luminance": 0.05212
}Semantic roles & 50–950 ramp
primary
#73243A
secondary
#4DA68D
accent
#DCB44C
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#0F0607
muted
#7F7A7A