#73241D#73241D
#73241D is a dark, moderate red. Relative luminance 0.050; OKLCH L 38.1% C 0.113 H 28.5°. Best body text is #FFFFFF at 10.51:1 contrast (WCAG AA passes).
Color values
| HEX | #73241D |
|---|---|
| RGB | rgb(115, 36, 29) |
| HSL | hsl(5, 60%, 28%) |
| HSV | hsv(5, 75%, 45%) |
| CMYK | cmyk(0%, 68.7%, 74.8%, 54.9%) |
| CIE-LAB | lab(26.72, 34.27, 23.58) |
| CIE-LCH | lch(26.72, 41.60, 34.54°) |
| OKLab | oklab(38.14% 0.0989 0.0538) |
| OKLCH | oklch(38.14% 0.113 28.5) |
| XYZ | xyz(7.9237, 4.9964, 1.7093) |
| Luminance | 0.0500 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.77
Blood
#770001
ΔE00 5.68
Rosewood
#65000B
ΔE00 5.99
Crimson (survey)
#8C000F
ΔE00 6.36
Maroon
#800000
ΔE00 6.38
Indian Red
#850E04
ΔE00 6.49
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73241D #1D6C73
analogous
#731D41 #73241D #734F1D
triadic
#73241D #1D7324 #241D73
tetradic
#73241D #41731D #1D6C73 #4F1D73
square
#73241D #41731D #1D6C73 #4F1D73
split-complementary
#73241D #1D734F #1D4173
monochromatic
#180806 #421511 #73241D #A43329 #CE483C
Accessibility & contrast
On white
10.51
#73241D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.00
#73241D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73241D
10.51:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73241D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73241D | 1.00 | 10.51 | 2.00 | 10.51 |
| #FFFFFF | 10.51 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.00 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.51 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3A341C
Deuteranopia (green-blind)
#4E461A
Tritanopia (blue-blind)
#7F0F23
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #73241d; /* rgb */ color: rgb(115, 36, 29); /* oklch */ color: oklch(38.1% 0.113 28.5);
Tailwind
colors: {
custom: {
50: '#a26359',
500: '#73241d',
950: '#000000',
},
}SCSS
$custom: #73241d; $custom-light: #a26359; $custom-dark: #000000;
JSON
{
"hex": "#73241d",
"rgb": {
"r": 115,
"g": 36,
"b": 29
},
"hsl": {
"h": 4.884,
"s": 59.722,
"l": 28.235
},
"oklch": {
"l": 0.38144,
"c": 0.11261,
"h": 28.5
},
"luminance": 0.04995
}Semantic roles & 50–950 ramp
primary
#73241D
secondary
#459FA7
accent
#D6E345
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100503
muted
#7F7A78