#73241B#73241B
#73241B is a dark, moderate red. Relative luminance 0.050; OKLCH L 38.1% C 0.113 H 29.7°. Best body text is #FFFFFF at 10.51:1 contrast (WCAG AA passes).
Color values
| HEX | #73241B |
|---|---|
| RGB | rgb(115, 36, 27) |
| HSL | hsl(6, 62%, 28%) |
| HSV | hsv(6, 77%, 45%) |
| CMYK | cmyk(0%, 68.7%, 76.5%, 54.9%) |
| CIE-LAB | lab(26.70, 34.16, 24.80) |
| CIE-LCH | lch(26.70, 42.22, 35.98°) |
| OKLab | oklab(38.12% 0.0982 0.056) |
| OKLCH | oklch(38.12% 0.113 29.7) |
| XYZ | xyz(7.8998, 4.9869, 1.5833) |
| Luminance | 0.0499 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.31
Blood
#770001
ΔE00 5.32
Maroon
#800000
ΔE00 5.95
Indian Red
#850E04
ΔE00 6.00
Rosewood
#65000B
ΔE00 6.15
Crimson (survey)
#8C000F
ΔE00 6.23
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73241B #1B6A73
analogous
#731B3E #73241B #73501B
triadic
#73241B #1B7324 #241B73
tetradic
#73241B #3E731B #1B6A73 #501B73
square
#73241B #3E731B #1B6A73 #501B73
split-complementary
#73241B #1B7350 #1B3E73
monochromatic
#190806 #41140F #73241B #A53427 #D04838
Accessibility & contrast
On white
10.51
#73241B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.00
#73241B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73241B
10.51:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73241B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73241B | 1.00 | 10.51 | 2.00 | 10.51 |
| #FFFFFF | 10.51 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.00 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.51 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3A3419
Deuteranopia (green-blind)
#4E4618
Tritanopia (blue-blind)
#7F0F22
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #73241b; /* rgb */ color: rgb(115, 36, 27); /* oklch */ color: oklch(38.1% 0.113 29.7);
Tailwind
colors: {
custom: {
50: '#a26358',
500: '#73241b',
950: '#000000',
},
}SCSS
$custom: #73241b; $custom-light: #a26358; $custom-dark: #000000;
JSON
{
"hex": "#73241b",
"rgb": {
"r": 115,
"g": 36,
"b": 27
},
"hsl": {
"h": 6.136,
"s": 61.972,
"l": 27.843
},
"oklch": {
"l": 0.38115,
"c": 0.11301,
"h": 29.7
},
"luminance": 0.04986
}Semantic roles & 50–950 ramp
primary
#73241B
secondary
#429DA8
accent
#D4E543
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100503
muted
#7F7A78