#7323BD#7323BD

#7323BD is a mid, highly saturated violet. Relative luminance 0.085; OKLCH L 46.8% C 0.218 H 301.5°. Best body text is #FFFFFF at 7.77:1 contrast (WCAG AA passes).

Color values

HEX	#7323BD
RGB	rgb(115, 35, 189)
HSL	hsl(271, 69%, 44%)
HSV	hsv(271, 81%, 74%)
CMYK	cmyk(39.2%, 81.5%, 0%, 25.9%)
CIE-LAB	lab(35.05, 60.88, -65.14)
CIE-LCH	lch(35.05, 89.17, 313.06°)
OKLab	oklab(46.8% 0.1141 -0.1862)
OKLCH	oklch(46.8% 0.218 301.5)
XYZ	xyz(16.8543, 8.5209, 48.8910)
Luminance	0.0852 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7323BD #6DBD23

analogous

#2623BD #7323BD #BD23BA

triadic

#7323BD #BD7323 #23BD73

tetradic

#7323BD #BD2623 #6DBD23 #23BABD

square

#7323BD #BD2623 #6DBD23 #23BABD

split-complementary

#7323BD #BABD23 #23BD26

monochromatic

#341056 #541989 #7323BD #9241DC #AF75E5

Accessibility & contrast

On white

7.77

#7323BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#7323BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7323BD

7.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7323BD	#FFFFFF	#000000	##FFFFFF
##7323BD	1.00	7.77	2.70	7.77
#FFFFFF	7.77	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052C1

Deuteranopia (green-blind)

#0052BA

Tritanopia (blue-blind)

#624F72

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #7323bd;
/* rgb */ color: rgb(115, 35, 189);
/* oklch */ color: oklch(46.8% 0.218 301.5);

Tailwind

colors: {
  custom: {
    50: '#a269d2',
    500: '#7323bd',
    950: '#000000',
  },
}

SCSS

$custom: #7323bd;
$custom-light: #a269d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7323bd",
  "rgb": {
    "r": 115,
    "g": 35,
    "b": 189
  },
  "hsl": {
    "h": 271.169,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.46803,
    "c": 0.21835,
    "h": 301.5
  },
  "luminance": 0.08521
}

Semantic roles & 50–950 ramp

primary

#7323BD

secondary

#9CCD6F

accent

#EC3C90

background

#FAF6FD

surface

#F4EBFA

border

#CEC6D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #7323BD

Body copy rendered with the generated semantic roles for this colour.

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