#7323AD#7323AD

#7323AD is a mid, highly saturated violet. Relative luminance 0.079; OKLCH L 45.5% C 0.203 H 305.8°. Best body text is #FFFFFF at 8.16:1 contrast (WCAG AA passes).

Color values

HEX	#7323AD
RGB	rgb(115, 35, 173)
HSL	hsl(275, 66%, 41%)
HSV	hsv(275, 80%, 68%)
CMYK	cmyk(33.5%, 79.8%, 0%, 32.2%)
CIE-LAB	lab(33.70, 57.25, -57.84)
CIE-LCH	lch(33.70, 81.39, 314.71°)
OKLab	oklab(45.45% 0.1187 -0.1647)
OKLCH	oklch(45.45% 0.203 305.8)
XYZ	xyz(15.2124, 7.8642, 40.2436)
Luminance	0.0786 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7323AD #5DAD23

analogous

#2E23AD #7323AD #AD23A2

triadic

#7323AD #AD7323 #23AD73

tetradic

#7323AD #AD2E23 #5DAD23 #23A2AD

square

#7323AD #AD2E23 #5DAD23 #23A2AD

split-complementary

#7323AD #A2AD23 #23AD2E

monochromatic

#2F0E47 #51197A #7323AD #9337D6 #AF6AE1

Accessibility & contrast

On white

8.16

#7323AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.57

#7323AD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7323AD

8.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7323AD	#FFFFFF	#000000	##FFFFFF
##7323AD	1.00	8.16	2.57	8.16
#FFFFFF	8.16	1.00	21.00	1.00
#000000	2.57	21.00	1.00	21.00
##FFFFFF	8.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB1

Deuteranopia (green-blind)

#004FAA

Tritanopia (blue-blind)

#684768

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #7323ad;
/* rgb */ color: rgb(115, 35, 173);
/* oklch */ color: oklch(45.5% 0.203 305.8);

Tailwind

colors: {
  custom: {
    50: '#a168c6',
    500: '#7323ad',
    950: '#000000',
  },
}

SCSS

$custom: #7323ad;
$custom-light: #a168c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7323ad",
  "rgb": {
    "r": 115,
    "g": 35,
    "b": 173
  },
  "hsl": {
    "h": 274.783,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.4545,
    "c": 0.20303,
    "h": 305.8
  },
  "luminance": 0.07864
}

Semantic roles & 50–950 ramp

primary

#7323AD

secondary

#8EC765

accent

#E93F86

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7323AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →