#7323A8#7323A8

#7323A8 is a mid, vivid violet. Relative luminance 0.077; OKLCH L 45.0% C 0.198 H 307.2°. Best body text is #FFFFFF at 8.28:1 contrast (WCAG AA passes).

Color values

HEX	#7323A8
RGB	rgb(115, 35, 168)
HSL	hsl(276, 66%, 40%)
HSV	hsv(276, 79%, 66%)
CMYK	cmyk(31.5%, 79.2%, 0%, 34.1%)
CIE-LAB	lab(33.29, 56.14, -55.50)
CIE-LCH	lch(33.29, 78.94, 315.33°)
OKLab	oklab(45.04% 0.1199 -0.1579)
OKLCH	oklch(45.04% 0.198 307.2)
XYZ	xyz(14.7376, 7.6742, 37.7431)
Luminance	0.0767 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7323A8 #58A823

analogous

#3023A8 #7323A8 #A8239B

triadic

#7323A8 #A87323 #23A873

tetradic

#7323A8 #A83023 #58A823 #239BA8

square

#7323A8 #A83023 #58A823 #239BA8

split-complementary

#7323A8 #9BA823 #23A830

monochromatic

#2E0E43 #501875 #7323A8 #9434D5 #AF66DF

Accessibility & contrast

On white

8.28

#7323A8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.53

#7323A8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7323A8

8.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7323A8	#FFFFFF	#000000	##FFFFFF
##7323A8	1.00	8.28	2.53	8.28
#FFFFFF	8.28	1.00	21.00	1.00
#000000	2.53	21.00	1.00	21.00
##FFFFFF	8.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CAC

Deuteranopia (green-blind)

#004FA5

Tritanopia (blue-blind)

#6A4565

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #7323a8;
/* rgb */ color: rgb(115, 35, 168);
/* oklch */ color: oklch(45.0% 0.198 307.2);

Tailwind

colors: {
  custom: {
    50: '#a168c3',
    500: '#7323a8',
    950: '#000000',
  },
}

SCSS

$custom: #7323a8;
$custom-light: #a168c3;
$custom-dark: #000000;

JSON

{
  "hex": "#7323a8",
  "rgb": {
    "r": 115,
    "g": 35,
    "b": 168
  },
  "hsl": {
    "h": 276.09,
    "s": 65.517,
    "l": 39.804
  },
  "oklch": {
    "l": 0.45043,
    "c": 0.19826,
    "h": 307.2
  },
  "luminance": 0.07674
}

Semantic roles & 50–950 ramp

primary

#7323A8

secondary

#89C562

accent

#E83F83

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#0F0713

muted

#7F7A82

Preview Lab

Preview with #7323A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →