#7323A4#7323A4

#7323A4 is a dark, vivid violet. Relative luminance 0.075; OKLCH L 44.7% C 0.194 H 308.4°. Best body text is #FFFFFF at 8.38:1 contrast (WCAG AA passes).

Color values

HEX	#7323A4
RGB	rgb(115, 35, 164)
HSL	hsl(277, 65%, 39%)
HSV	hsv(277, 79%, 64%)
CMYK	cmyk(29.9%, 78.7%, 0%, 35.7%)
CIE-LAB	lab(32.98, 55.25, -53.61)
CIE-LCH	lch(32.98, 76.98, 315.87°)
OKLab	oklab(44.72% 0.1209 -0.1523)
OKLCH	oklch(44.72% 0.194 308.4)
XYZ	xyz(14.3707, 7.5275, 35.8107)
Luminance	0.0753 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7323A4 #54A423

analogous

#3223A4 #7323A4 #A42395

triadic

#7323A4 #A47323 #23A473

tetradic

#7323A4 #A43223 #54A423 #2395A4

square

#7323A4 #A43223 #54A423 #2395A4

split-complementary

#7323A4 #95A423 #23A432

monochromatic

#2C0D3F #501872 #7323A4 #9631D3 #AF64DE

Accessibility & contrast

On white

8.38

#7323A4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.51

#7323A4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7323A4

8.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7323A4	#FFFFFF	#000000	##FFFFFF
##7323A4	1.00	8.38	2.51	8.38
#FFFFFF	8.38	1.00	21.00	1.00
#000000	2.51	21.00	1.00	21.00
##FFFFFF	8.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004BA8

Deuteranopia (green-blind)

#004EA1

Tritanopia (blue-blind)

#6B4463

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #7323a4;
/* rgb */ color: rgb(115, 35, 164);
/* oklch */ color: oklch(44.7% 0.194 308.4);

Tailwind

colors: {
  custom: {
    50: '#a068c0',
    500: '#7323a4',
    950: '#000000',
  },
}

SCSS

$custom: #7323a4;
$custom-light: #a068c0;
$custom-dark: #000000;

JSON

{
  "hex": "#7323a4",
  "rgb": {
    "r": 115,
    "g": 35,
    "b": 164
  },
  "hsl": {
    "h": 277.209,
    "s": 64.824,
    "l": 39.02
  },
  "oklch": {
    "l": 0.44722,
    "c": 0.19444,
    "h": 308.4
  },
  "luminance": 0.07527
}

Semantic roles & 50–950 ramp

primary

#7323A4

secondary

#85C360

accent

#E84080

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0712

muted

#7F7A81

Preview Lab

Preview with #7323A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →