#7323A1#7323A1

#7323A1 is a dark, vivid violet. Relative luminance 0.074; OKLCH L 44.5% C 0.192 H 309.4°. Best body text is #FFFFFF at 8.45:1 contrast (WCAG AA passes).

Color values

HEX	#7323A1
RGB	rgb(115, 35, 161)
HSL	hsl(278, 64%, 38%)
HSV	hsv(278, 78%, 63%)
CMYK	cmyk(28.6%, 78.3%, 0%, 36.9%)
CIE-LAB	lab(32.75, 54.59, -52.17)
CIE-LCH	lch(32.75, 75.52, 316.30°)
OKLab	oklab(44.49% 0.1216 -0.1481)
OKLCH	oklch(44.49% 0.192 309.4)
XYZ	xyz(14.1030, 7.4204, 34.4006)
Luminance	0.0742 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7323A1 #51A123

analogous

#3423A1 #7323A1 #A12390

triadic

#7323A1 #A17323 #23A173

tetradic

#7323A1 #A13423 #51A123 #2390A1

square

#7323A1 #A13423 #51A123 #2390A1

split-complementary

#7323A1 #90A123 #23A134

monochromatic

#2B0D3C #4F186F #7323A1 #972FD2 #B062DD

Accessibility & contrast

On white

8.45

#7323A1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.48

#7323A1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7323A1

8.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7323A1	#FFFFFF	#000000	##FFFFFF
##7323A1	1.00	8.45	2.48	8.45
#FFFFFF	8.45	1.00	21.00	1.00
#000000	2.48	21.00	1.00	21.00
##FFFFFF	8.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AA4

Deuteranopia (green-blind)

#004E9E

Tritanopia (blue-blind)

#6C4261

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #7323a1;
/* rgb */ color: rgb(115, 35, 161);
/* oklch */ color: oklch(44.5% 0.192 309.4);

Tailwind

colors: {
  custom: {
    50: '#a067be',
    500: '#7323a1',
    950: '#000000',
  },
}

SCSS

$custom: #7323a1;
$custom-light: #a067be;
$custom-dark: #000000;

JSON

{
  "hex": "#7323a1",
  "rgb": {
    "r": 115,
    "g": 35,
    "b": 161
  },
  "hsl": {
    "h": 278.095,
    "s": 64.286,
    "l": 38.431
  },
  "oklch": {
    "l": 0.44486,
    "c": 0.19158,
    "h": 309.4
  },
  "luminance": 0.0742
}

Semantic roles & 50–950 ramp

primary

#7323A1

secondary

#82C25E

accent

#E7417D

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0712

muted

#7F7A81

Preview Lab

Preview with #7323A1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →