#732394#732394

#732394 is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.5% C 0.179 H 313.8°. Best body text is #FFFFFF at 8.76:1 contrast (WCAG AA passes).

Color values

HEX	#732394
RGB	rgb(115, 35, 148)
HSL	hsl(282, 62%, 36%)
HSV	hsv(282, 76%, 58%)
CMYK	cmyk(22.3%, 76.4%, 0%, 42%)
CIE-LAB	lab(31.77, 51.80, -45.83)
CIE-LCH	lch(31.77, 69.16, 318.50°)
OKLab	oklab(43.5% 0.124 -0.1294)
OKLCH	oklch(43.5% 0.179 313.8)
XYZ	xyz(13.0156, 6.9854, 28.6739)
Luminance	0.0698 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732394 #449423

analogous

#3A2394 #732394 #94237C

triadic

#732394 #947323 #239473

tetradic

#732394 #943A23 #449423 #237C94

square

#732394 #943A23 #449423 #237C94

split-complementary

#732394 #7C9423 #23943A

monochromatic

#260C31 #4D1763 #732394 #992FC5 #B35AD8

Accessibility & contrast

On white

8.76

#732394 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#732394 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732394

8.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732394	#FFFFFF	#000000	##FFFFFF
##732394	1.00	8.76	2.40	8.76
#FFFFFF	8.76	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004797

Deuteranopia (green-blind)

#194D92

Tritanopia (blue-blind)

#703C5A

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #732394;
/* rgb */ color: rgb(115, 35, 148);
/* oklch */ color: oklch(43.5% 0.179 313.8);

Tailwind

colors: {
  custom: {
    50: '#9f67b4',
    500: '#732394',
    950: '#000000',
  },
}

SCSS

$custom: #732394;
$custom-light: #9f67b4;
$custom-dark: #000000;

JSON

{
  "hex": "#732394",
  "rgb": {
    "r": 115,
    "g": 35,
    "b": 148
  },
  "hsl": {
    "h": 282.478,
    "s": 61.749,
    "l": 35.882
  },
  "oklch": {
    "l": 0.43495,
    "c": 0.17925,
    "h": 313.8
  },
  "luminance": 0.06985
}

Semantic roles & 50–950 ramp

primary

#732394

secondary

#74BC57

accent

#E54372

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #732394

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →