#732390#732390

#732390 is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.2% C 0.175 H 315.2°. Best body text is #FFFFFF at 8.85:1 contrast (WCAG AA passes).

Color values

HEX	#732390
RGB	rgb(115, 35, 144)
HSL	hsl(284, 61%, 35%)
HSV	hsv(284, 76%, 56%)
CMYK	cmyk(20.1%, 75.7%, 0%, 43.5%)
CIE-LAB	lab(31.49, 50.96, -43.83)
CIE-LCH	lch(31.49, 67.21, 319.30°)
OKLab	oklab(43.2% 0.1246 -0.1236)
OKLCH	oklch(43.2% 0.175 315.2)
XYZ	xyz(12.7045, 6.8610, 27.0352)
Luminance	0.0686 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732390 #409023

analogous

#3D2390 #732390 #902376

triadic

#732390 #907323 #239073

tetradic

#732390 #903D23 #409023 #237690

square

#732390 #903D23 #409023 #237690

split-complementary

#732390 #769023 #23903D

monochromatic

#240B2E #4C175F #732390 #9A2FC1 #B457D6

Accessibility & contrast

On white

8.85

#732390 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.37

#732390 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732390

8.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732390	#FFFFFF	#000000	##FFFFFF
##732390	1.00	8.85	2.37	8.85
#FFFFFF	8.85	1.00	21.00	1.00
#000000	2.37	21.00	1.00	21.00
##FFFFFF	8.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004693

Deuteranopia (green-blind)

#1F4C8E

Tritanopia (blue-blind)

#713B58

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #732390;
/* rgb */ color: rgb(115, 35, 144);
/* oklch */ color: oklch(43.2% 0.175 315.2);

Tailwind

colors: {
  custom: {
    50: '#9f67b1',
    500: '#732390',
    950: '#000000',
  },
}

SCSS

$custom: #732390;
$custom-light: #9f67b1;
$custom-dark: #000000;

JSON

{
  "hex": "#732390",
  "rgb": {
    "r": 115,
    "g": 35,
    "b": 144
  },
  "hsl": {
    "h": 284.037,
    "s": 60.894,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43202,
    "c": 0.17548,
    "h": 315.2
  },
  "luminance": 0.06861
}

Semantic roles & 50–950 ramp

primary

#732390

secondary

#70BA54

accent

#E4446E

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #732390

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →