#732373#732373

#732373 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.3% C 0.149 H 327.9°. Best body text is #FFFFFF at 9.47:1 contrast (WCAG AA passes).

Color values

HEX	#732373
RGB	rgb(115, 35, 115)
HSL	hsl(300, 53%, 29%)
HSV	hsv(300, 70%, 45%)
CMYK	cmyk(0%, 69.6%, 0%, 54.9%)
CIE-LAB	lab(29.63, 45.25, -28.65)
CIE-LCH	lch(29.63, 53.56, 327.66°)
OKLab	oklab(41.28% 0.1262 -0.0792)
OKLCH	oklch(41.28% 0.149 327.9)
XYZ	xyz(10.7656, 6.0854, 16.8239)
Luminance	0.0609 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732373 #237323

analogous

#4B2373 #732373 #73234B

triadic

#732373 #737323 #237373

tetradic

#732373 #734B23 #237323 #234B73

square

#732373 #734B23 #237323 #234B73

split-complementary

#732373 #4B7323 #23734B

monochromatic

#170717 #441544 #732373 #A231A2 #C849C8

Accessibility & contrast

On white

9.47

#732373 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#732373 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732373

9.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732373	#FFFFFF	#000000	##FFFFFF
##732373	1.00	9.47	2.22	9.47
#FFFFFF	9.47	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#173F75

Deuteranopia (green-blind)

#374971

Tritanopia (blue-blind)

#772E48

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #732373;
/* rgb */ color: rgb(115, 35, 115);
/* oklch */ color: oklch(41.3% 0.149 327.9);

Tailwind

colors: {
  custom: {
    50: '#9e659b',
    500: '#732373',
    950: '#000000',
  },
}

SCSS

$custom: #732373;
$custom-light: #9e659b;
$custom-dark: #000000;

JSON

{
  "hex": "#732373",
  "rgb": {
    "r": 115,
    "g": 35,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 53.333,
    "l": 29.412
  },
  "oklch": {
    "l": 0.41275,
    "c": 0.14898,
    "h": 327.9
  },
  "luminance": 0.06085
}

Semantic roles & 50–950 ramp

primary

#732373

secondary

#4CA64C

accent

#DD4B4B

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #732373

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →