#73234D#73234D

#73234D is a dark, vivid pink. Relative luminance 0.054; OKLCH L 39.3% C 0.121 H 351.7°. Best body text is #FFFFFF at 10.11:1 contrast (WCAG AA passes).

Color values

HEX	#73234D
RGB	rgb(115, 35, 77)
HSL	hsl(329, 53%, 29%)
HSV	hsv(329, 70%, 45%)
CMYK	cmyk(0%, 69.6%, 33%, 54.9%)
CIE-LAB	lab(27.80, 39.19, -6.77)
CIE-LCH	lch(27.80, 39.77, 350.20°)
OKLab	oklab(39.35% 0.1195 -0.0175)
OKLCH	oklch(39.35% 0.121 351.7)
XYZ	xyz(9.0113, 5.3837, 7.5843)
Luminance	0.0538 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73234D #237349

analogous

#712373 #73234D #732325

triadic

#73234D #4D7323 #234D73

tetradic

#73234D #737123 #237349 #232573

square

#73234D #737123 #237349 #232573

split-complementary

#73234D #257323 #237371

monochromatic

#170710 #44152E #73234D #A2316C #C8498B

Accessibility & contrast

On white

10.11

#73234D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#73234D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73234D

10.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73234D	#FFFFFF	#000000	##FFFFFF
##73234D	1.00	10.11	2.08	10.11
#FFFFFF	10.11	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2F384E

Deuteranopia (green-blind)

#46474B

Tritanopia (blue-blind)

#7C1E35

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #73234d;
/* rgb */ color: rgb(115, 35, 77);
/* oklch */ color: oklch(39.3% 0.121 351.7);

Tailwind

colors: {
  custom: {
    50: '#9f647e',
    500: '#73234d',
    950: '#000000',
  },
}

SCSS

$custom: #73234d;
$custom-light: #9f647e;
$custom-dark: #000000;

JSON

{
  "hex": "#73234d",
  "rgb": {
    "r": 115,
    "g": 35,
    "b": 77
  },
  "hsl": {
    "h": 328.5,
    "s": 53.333,
    "l": 29.412
  },
  "oklch": {
    "l": 0.39349,
    "c": 0.12079,
    "h": 351.7
  },
  "luminance": 0.05383
}

Semantic roles & 50–950 ramp

primary

#73234D

secondary

#4CA677

accent

#DD904B

background

#FAF6F7

surface

#F4EBEE

border

#CEC6C9

text

#0F060A

muted

#7F7A7C

Preview Lab

Preview with #73234D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →