#73231D#73231D
#73231D is a dark, moderate red. Relative luminance 0.049; OKLCH L 38.0% C 0.114 H 28.0°. Best body text is #FFFFFF at 10.57:1 contrast (WCAG AA passes).
Color values
| HEX | #73231D |
|---|---|
| RGB | rgb(115, 35, 29) |
| HSL | hsl(4, 60%, 28%) |
| HSV | hsv(4, 75%, 45%) |
| CMYK | cmyk(0%, 69.6%, 74.8%, 54.9%) |
| CIE-LAB | lab(26.55, 34.73, 23.39) |
| CIE-LCH | lch(26.55, 41.87, 33.96°) |
| OKLab | oklab(38.02% 0.1004 0.0534) |
| OKLCH | oklch(38.02% 0.114 28) |
| XYZ | xyz(7.8939, 4.9367, 1.6994) |
| Luminance | 0.0494 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.80
Blood
#770001
ΔE00 5.65
Rosewood
#65000B
ΔE00 5.77
Crimson (survey)
#8C000F
ΔE00 6.30
Maroon
#800000
ΔE00 6.40
Burgundy
#800020
ΔE00 6.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73231D #1D6D73
analogous
#731D42 #73231D #734E1D
triadic
#73231D #1D7323 #231D73
tetradic
#73231D #42731D #1D6D73 #4E1D73
square
#73231D #42731D #1D6D73 #4E1D73
split-complementary
#73231D #1D734E #1D4273
monochromatic
#180706 #421411 #73231D #A43229 #CE473C
Accessibility & contrast
On white
10.57
#73231D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.99
#73231D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73231D
10.57:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73231D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73231D | 1.00 | 10.57 | 1.99 | 10.57 |
| #FFFFFF | 10.57 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.99 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.57 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#39341C
Deuteranopia (green-blind)
#4D451A
Tritanopia (blue-blind)
#7F0D22
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #73231d; /* rgb */ color: rgb(115, 35, 29); /* oklch */ color: oklch(38.0% 0.114 28.0);
Tailwind
colors: {
custom: {
50: '#a26359',
500: '#73231d',
950: '#000000',
},
}SCSS
$custom: #73231d; $custom-light: #a26359; $custom-dark: #000000;
JSON
{
"hex": "#73231d",
"rgb": {
"r": 115,
"g": 35,
"b": 29
},
"hsl": {
"h": 4.186,
"s": 59.722,
"l": 28.235
},
"oklch": {
"l": 0.38016,
"c": 0.11368,
"h": 28
},
"luminance": 0.04936
}Semantic roles & 50–950 ramp
primary
#73231D
secondary
#45A0A7
accent
#D8E345
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100503
muted
#7F7A78