#732274#732274

#732274 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.2% C 0.151 H 327.4°. Best body text is #FFFFFF at 9.50:1 contrast (WCAG AA passes).

Color values

HEX	#732274
RGB	rgb(115, 34, 116)
HSL	hsl(299, 55%, 29%)
HSV	hsv(299, 71%, 45%)
CMYK	cmyk(0.9%, 70.7%, 0%, 54.5%)
CIE-LAB	lab(29.54, 45.84, -29.43)
CIE-LCH	lch(29.54, 54.48, 327.30°)
OKLab	oklab(41.23% 0.1273 -0.0815)
OKLCH	oklch(41.23% 0.151 327.4)
XYZ	xyz(10.7945, 6.0506, 17.1189)
Luminance	0.0605 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732274 #237422

analogous

#4A2274 #732274 #74224C

triadic

#732274 #747322 #227473

tetradic

#732274 #744A22 #237422 #224C74

square

#732274 #744A22 #237422 #224C74

split-complementary

#732274 #4C7422 #22744A

monochromatic

#170718 #441445 #732274 #A230A3 #C847C9

Accessibility & contrast

On white

9.50

#732274 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.21

#732274 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732274

9.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732274	#FFFFFF	#000000	##FFFFFF
##732274	1.00	9.50	2.21	9.50
#FFFFFF	9.50	1.00	21.00	1.00
#000000	2.21	21.00	1.00	21.00
##FFFFFF	9.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#143F76

Deuteranopia (green-blind)

#364972

Tritanopia (blue-blind)

#762E48

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #732274;
/* rgb */ color: rgb(115, 34, 116);
/* oklch */ color: oklch(41.2% 0.151 327.4);

Tailwind

colors: {
  custom: {
    50: '#9e659c',
    500: '#732274',
    950: '#000000',
  },
}

SCSS

$custom: #732274;
$custom-light: #9e659c;
$custom-dark: #000000;

JSON

{
  "hex": "#732274",
  "rgb": {
    "r": 115,
    "g": 34,
    "b": 116
  },
  "hsl": {
    "h": 299.268,
    "s": 54.667,
    "l": 29.412
  },
  "oklch": {
    "l": 0.41231,
    "c": 0.15117,
    "h": 327.4
  },
  "luminance": 0.0605
}

Semantic roles & 50–950 ramp

primary

#732274

secondary

#4CA74B

accent

#DE4A4C

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #732274

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →