#7321BD#7321BD

#7321BD is a mid, highly saturated violet. Relative luminance 0.084; OKLCH L 46.6% C 0.220 H 301.7°. Best body text is #FFFFFF at 7.83:1 contrast (WCAG AA passes).

Color values

HEX	#7321BD
RGB	rgb(115, 33, 189)
HSL	hsl(272, 70%, 44%)
HSV	hsv(272, 83%, 74%)
CMYK	cmyk(39.2%, 82.5%, 0%, 25.9%)
CIE-LAB	lab(34.82, 61.55, -65.52)
CIE-LCH	lch(34.82, 89.90, 313.21°)
OKLab	oklab(46.64% 0.1154 -0.1873)
OKLCH	oklch(46.64% 0.22 301.7)
XYZ	xyz(16.7971, 8.4066, 48.8719)
Luminance	0.0841 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7321BD #6BBD21

analogous

#2521BD #7321BD #BD21B9

triadic

#7321BD #BD7321 #21BD73

tetradic

#7321BD #BD2521 #6BBD21 #21B9BD

square

#7321BD #BD2521 #6BBD21 #21B9BD

split-complementary

#7321BD #B9BD21 #21BD25

monochromatic

#340F55 #531889 #7321BD #923EDD #AF72E6

Accessibility & contrast

On white

7.83

#7321BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.68

#7321BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7321BD

7.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7321BD	#FFFFFF	#000000	##FFFFFF
##7321BD	1.00	7.83	2.68	7.83
#FFFFFF	7.83	1.00	21.00	1.00
#000000	2.68	21.00	1.00	21.00
##FFFFFF	7.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051C1

Deuteranopia (green-blind)

#0051BA

Tritanopia (blue-blind)

#624E71

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #7321bd;
/* rgb */ color: rgb(115, 33, 189);
/* oklch */ color: oklch(46.6% 0.220 301.7);

Tailwind

colors: {
  custom: {
    50: '#a368d2',
    500: '#7321bd',
    950: '#000000',
  },
}

SCSS

$custom: #7321bd;
$custom-light: #a368d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7321bd",
  "rgb": {
    "r": 115,
    "g": 33,
    "b": 189
  },
  "hsl": {
    "h": 271.538,
    "s": 70.27,
    "l": 43.529
  },
  "oklch": {
    "l": 0.46644,
    "c": 0.21998,
    "h": 301.7
  },
  "luminance": 0.08407
}

Semantic roles & 50–950 ramp

primary

#7321BD

secondary

#9ACD6D

accent

#ED3B8F

background

#FAF6FD

surface

#F4EBFA

border

#CEC6D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #7321BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →