#7321B3#7321B3

#7321B3 is a mid, highly saturated violet. Relative luminance 0.080; OKLCH L 45.8% C 0.211 H 304.3°. Best body text is #FFFFFF at 8.09:1 contrast (WCAG AA passes).

Color values

HEX	#7321B3
RGB	rgb(115, 33, 179)
HSL	hsl(274, 69%, 42%)
HSV	hsv(274, 82%, 70%)
CMYK	cmyk(35.8%, 81.6%, 0%, 29.8%)
CIE-LAB	lab(33.96, 59.30, -61.00)
CIE-LCH	lch(33.96, 85.07, 314.19°)
OKLab	oklab(45.78% 0.1185 -0.174)
OKLCH	oklch(45.78% 0.211 304.3)
XYZ	xyz(15.7489, 7.9873, 43.3511)
Luminance	0.0799 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7321B3 #61B321

analogous

#2A21B3 #7321B3 #B321AA

triadic

#7321B3 #B37321 #21B373

tetradic

#7321B3 #B32A21 #61B321 #21AAB3

square

#7321B3 #B32A21 #61B321 #21AAB3

split-complementary

#7321B3 #AAB321 #21B32A

monochromatic

#310E4C #52177F #7321B3 #9337DA #AF6BE4

Accessibility & contrast

On white

8.09

#7321B3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.60

#7321B3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7321B3

8.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7321B3	#FFFFFF	#000000	##FFFFFF
##7321B3	1.00	8.09	2.60	8.09
#FFFFFF	8.09	1.00	21.00	1.00
#000000	2.60	21.00	1.00	21.00
##FFFFFF	8.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004EB7

Deuteranopia (green-blind)

#0050B0

Tritanopia (blue-blind)

#66496B

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #7321b3;
/* rgb */ color: rgb(115, 33, 179);
/* oklch */ color: oklch(45.8% 0.211 304.3);

Tailwind

colors: {
  custom: {
    50: '#a268cb',
    500: '#7321b3',
    950: '#000000',
  },
}

SCSS

$custom: #7321b3;
$custom-light: #a268cb;
$custom-dark: #000000;

JSON

{
  "hex": "#7321b3",
  "rgb": {
    "r": 115,
    "g": 33,
    "b": 179
  },
  "hsl": {
    "h": 273.699,
    "s": 68.868,
    "l": 41.569
  },
  "oklch": {
    "l": 0.45784,
    "c": 0.21053,
    "h": 304.3
  },
  "luminance": 0.07987
}

Semantic roles & 50–950 ramp

primary

#7321B3

secondary

#92CA66

accent

#EC3C89

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7321B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →