#7320BD#7320BD

#7320BD is a mid, highly saturated violet. Relative luminance 0.084; OKLCH L 46.6% C 0.221 H 301.7°. Best body text is #FFFFFF at 7.86:1 contrast (WCAG AA passes).

Color values

HEX	#7320BD
RGB	rgb(115, 32, 189)
HSL	hsl(272, 71%, 43%)
HSV	hsv(272, 83%, 74%)
CMYK	cmyk(39.2%, 83.1%, 0%, 25.9%)
CIE-LAB	lab(34.71, 61.88, -65.70)
CIE-LCH	lch(34.71, 90.25, 313.28°)
OKLab	oklab(46.57% 0.1161 -0.1878)
OKLCH	oklch(46.57% 0.221 301.7)
XYZ	xyz(16.7698, 8.3519, 48.8628)
Luminance	0.0835 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7320BD #6ABD20

analogous

#2520BD #7320BD #BD20B8

triadic

#7320BD #BD7320 #20BD73

tetradic

#7320BD #BD2520 #6ABD20 #20B8BD

square

#7320BD #BD2520 #6ABD20 #20B8BD

split-complementary

#7320BD #B8BD20 #20BD25

monochromatic

#330E54 #531789 #7320BD #923CDE #AF71E7

Accessibility & contrast

On white

7.86

#7320BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.67

#7320BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7320BD

7.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7320BD	#FFFFFF	#000000	##FFFFFF
##7320BD	1.00	7.86	2.67	7.86
#FFFFFF	7.86	1.00	21.00	1.00
#000000	2.67	21.00	1.00	21.00
##FFFFFF	7.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051C1

Deuteranopia (green-blind)

#0051BA

Tritanopia (blue-blind)

#624D71

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #7320bd;
/* rgb */ color: rgb(115, 32, 189);
/* oklch */ color: oklch(46.6% 0.221 301.7);

Tailwind

colors: {
  custom: {
    50: '#a368d2',
    500: '#7320bd',
    950: '#000000',
  },
}

SCSS

$custom: #7320bd;
$custom-light: #a368d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7320bd",
  "rgb": {
    "r": 115,
    "g": 32,
    "b": 189
  },
  "hsl": {
    "h": 271.72,
    "s": 71.041,
    "l": 43.333
  },
  "oklch": {
    "l": 0.46568,
    "c": 0.22078,
    "h": 301.7
  },
  "luminance": 0.08352
}

Semantic roles & 50–950 ramp

primary

#7320BD

secondary

#9ACD6B

accent

#EE3A8F

background

#FAF6FD

surface

#F4EBFA

border

#CEC6D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #7320BD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →