#73208D#73208D

#73208D is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.7% C 0.176 H 316.6°. Best body text is #FFFFFF at 9.05:1 contrast (WCAG AA passes).

Color values

HEX	#73208D
RGB	rgb(115, 32, 141)
HSL	hsl(286, 63%, 34%)
HSV	hsv(286, 77%, 55%)
CMYK	cmyk(18.4%, 77.3%, 0%, 44.7%)
CIE-LAB	lab(30.88, 51.47, -42.95)
CIE-LCH	lch(30.88, 67.04, 320.15°)
OKLab	oklab(42.71% 0.1279 -0.121)
OKLCH	oklch(42.71% 0.176 316.6)
XYZ	xyz(12.3937, 6.6015, 25.8155)
Luminance	0.0660 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73208D #3A8D20

analogous

#3D208D #73208D #8D2071

triadic

#73208D #8D7320 #208D73

tetradic

#73208D #8D3D20 #3A8D20 #20718D

square

#73208D #8D3D20 #3A8D20 #20718D

split-complementary

#73208D #718D20 #208D3D

monochromatic

#220929 #4A155B #73208D #9C2BBF #B750D7

Accessibility & contrast

On white

9.05

#73208D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#73208D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73208D

9.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73208D	#FFFFFF	#000000	##FFFFFF
##73208D	1.00	9.05	2.32	9.05
#FFFFFF	9.05	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004490

Deuteranopia (green-blind)

#204B8B

Tritanopia (blue-blind)

#713855

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #73208d;
/* rgb */ color: rgb(115, 32, 141);
/* oklch */ color: oklch(42.7% 0.176 316.6);

Tailwind

colors: {
  custom: {
    50: '#9f65af',
    500: '#73208d',
    950: '#000000',
  },
}

SCSS

$custom: #73208d;
$custom-light: #9f65af;
$custom-dark: #000000;

JSON

{
  "hex": "#73208d",
  "rgb": {
    "r": 115,
    "g": 32,
    "b": 141
  },
  "hsl": {
    "h": 285.688,
    "s": 63.006,
    "l": 33.922
  },
  "oklch": {
    "l": 0.42705,
    "c": 0.17605,
    "h": 316.6
  },
  "luminance": 0.06601
}

Semantic roles & 50–950 ramp

primary

#73208D

secondary

#68BA4E

accent

#E64269

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #73208D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →