#73207D#73207D

#73207D is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.6% C 0.162 H 323.2°. Best body text is #FFFFFF at 9.41:1 contrast (WCAG AA passes).

Color values

HEX	#73207D
RGB	rgb(115, 32, 125)
HSL	hsl(294, 59%, 31%)
HSV	hsv(294, 74%, 49%)
CMYK	cmyk(8%, 74.4%, 0%, 51%)
CIE-LAB	lab(29.81, 48.31, -34.69)
CIE-LCH	lch(29.81, 59.48, 324.32°)
OKLab	oklab(41.6% 0.1294 -0.0968)
OKLCH	oklch(41.6% 0.162 323.2)
XYZ	xyz(11.2881, 6.1592, 19.9923)
Luminance	0.0616 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73207D #2A7D20

analogous

#44207D #73207D #7D2058

triadic

#73207D #7D7320 #207D73

tetradic

#73207D #7D4420 #2A7D20 #20587D

square

#73207D #7D4420 #2A7D20 #20587D

split-complementary

#73207D #587D20 #207D44

monochromatic

#19071C #46144C #73207D #A02CAE #C147D0

Accessibility & contrast

On white

9.41

#73207D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#73207D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73207D

9.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73207D	#FFFFFF	#000000	##FFFFFF
##73207D	1.00	9.41	2.23	9.41
#FFFFFF	9.41	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004080

Deuteranopia (green-blind)

#2F497B

Tritanopia (blue-blind)

#75314C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #73207d;
/* rgb */ color: rgb(115, 32, 125);
/* oklch */ color: oklch(41.6% 0.162 323.2);

Tailwind

colors: {
  custom: {
    50: '#9e64a3',
    500: '#73207d',
    950: '#000000',
  },
}

SCSS

$custom: #73207d;
$custom-light: #9e64a3;
$custom-dark: #000000;

JSON

{
  "hex": "#73207d",
  "rgb": {
    "r": 115,
    "g": 32,
    "b": 125
  },
  "hsl": {
    "h": 293.548,
    "s": 59.236,
    "l": 30.784
  },
  "oklch": {
    "l": 0.41602,
    "c": 0.1616,
    "h": 323.2
  },
  "luminance": 0.06159
}

Semantic roles & 50–950 ramp

primary

#73207D

secondary

#54B049

accent

#E24556

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #73207D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →