#732074#732074

#732074 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.0% C 0.154 H 327.4°. Best body text is #FFFFFF at 9.60:1 contrast (WCAG AA passes).

Color values

HEX	#732074
RGB	rgb(115, 32, 116)
HSL	hsl(299, 57%, 29%)
HSV	hsv(299, 72%, 45%)
CMYK	cmyk(0.9%, 72.4%, 0%, 54.5%)
CIE-LAB	lab(29.26, 46.64, -29.87)
CIE-LCH	lch(29.26, 55.38, 327.36°)
OKLab	oklab(41.03% 0.1296 -0.0828)
OKLCH	oklch(41.03% 0.154 327.4)
XYZ	xyz(10.7390, 5.9396, 17.1004)
Luminance	0.0594 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732074 #217420

analogous

#492074 #732074 #74204B

triadic

#732074 #747320 #207473

tetradic

#732074 #744920 #217420 #204B74

square

#732074 #744920 #217420 #204B74

split-complementary

#732074 #4B7420 #207449

monochromatic

#180718 #431344 #732074 #A32DA4 #CA43CB

Accessibility & contrast

On white

9.60

#732074 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#732074 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732074

9.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732074	#FFFFFF	#000000	##FFFFFF
##732074	1.00	9.60	2.19	9.60
#FFFFFF	9.60	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#113E76

Deuteranopia (green-blind)

#354972

Tritanopia (blue-blind)

#772D47

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #732074;
/* rgb */ color: rgb(115, 32, 116);
/* oklch */ color: oklch(41.0% 0.154 327.4);

Tailwind

colors: {
  custom: {
    50: '#9e649c',
    500: '#732074',
    950: '#000000',
  },
}

SCSS

$custom: #732074;
$custom-light: #9e649c;
$custom-dark: #000000;

JSON

{
  "hex": "#732074",
  "rgb": {
    "r": 115,
    "g": 32,
    "b": 116
  },
  "hsl": {
    "h": 299.286,
    "s": 56.757,
    "l": 29.02
  },
  "oklch": {
    "l": 0.4103,
    "c": 0.15375,
    "h": 327.4
  },
  "luminance": 0.05939
}

Semantic roles & 50–950 ramp

primary

#732074

secondary

#49A848

accent

#E0484A

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #732074

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →