#732072#732072

#732072 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 40.9% C 0.152 H 328.4°. Best body text is #FFFFFF at 9.64:1 contrast (WCAG AA passes).

Color values

HEX	#732072
RGB	rgb(115, 32, 114)
HSL	hsl(301, 56%, 29%)
HSV	hsv(301, 72%, 45%)
CMYK	cmyk(0%, 72.2%, 0.9%, 54.9%)
CIE-LAB	lab(29.14, 46.27, -28.78)
CIE-LCH	lch(29.14, 54.50, 328.12°)
OKLab	oklab(40.91% 0.1295 -0.0796)
OKLCH	oklch(40.91% 0.152 328.4)
XYZ	xyz(10.6239, 5.8935, 16.4943)
Luminance	0.0589 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#732072 #207321

analogous

#4B2073 #732072 #732049

triadic

#732072 #727320 #207273

tetradic

#732072 #734B20 #207321 #204973

square

#732072 #734B20 #207321 #204973

split-complementary

#732072 #497320 #20734B

monochromatic

#180718 #431343 #732072 #A32DA1 #CB43C9

Accessibility & contrast

On white

9.64

#732072 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#732072 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732072

9.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##732072	#FFFFFF	#000000	##FFFFFF
##732072	1.00	9.64	2.18	9.64
#FFFFFF	9.64	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#143E74

Deuteranopia (green-blind)

#364870

Tritanopia (blue-blind)

#772C46

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #732072;
/* rgb */ color: rgb(115, 32, 114);
/* oklch */ color: oklch(40.9% 0.152 328.4);

Tailwind

colors: {
  custom: {
    50: '#9e649b',
    500: '#732072',
    950: '#000000',
  },
}

SCSS

$custom: #732072;
$custom-light: #9e649b;
$custom-dark: #000000;

JSON

{
  "hex": "#732072",
  "rgb": {
    "r": 115,
    "g": 32,
    "b": 114
  },
  "hsl": {
    "h": 300.723,
    "s": 56.463,
    "l": 28.824
  },
  "oklch": {
    "l": 0.40907,
    "c": 0.15203,
    "h": 328.4
  },
  "luminance": 0.05893
}

Semantic roles & 50–950 ramp

primary

#732072

secondary

#48A749

accent

#E04A48

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #732072

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →