#73201D#73201D
#73201D is a dark, moderate red. Relative luminance 0.048; OKLCH L 37.6% C 0.117 H 26.5°. Best body text is #FFFFFF at 10.75:1 contrast (WCAG AA passes).
Color values
| HEX | #73201D |
|---|---|
| RGB | rgb(115, 32, 29) |
| HSL | hsl(2, 60%, 28%) |
| HSV | hsv(2, 75%, 45%) |
| CMYK | cmyk(0%, 72.2%, 74.8%, 54.9%) |
| CIE-LAB | lab(26.06, 36.06, 22.82) |
| CIE-LCH | lch(26.06, 42.68, 32.32°) |
| OKLab | oklab(37.65% 0.1046 0.0521) |
| OKLCH | oklch(37.65% 0.117 26.5) |
| XYZ | xyz(7.8094, 4.7677, 1.6712) |
| Luminance | 0.0477 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 5.00
Rosewood
#65000B
ΔE00 5.20
Blood
#770001
ΔE00 5.66
Burgundy
#800020
ΔE00 5.68
Claret
#680018
ΔE00 6.15
Crimson (survey)
#8C000F
ΔE00 6.23
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73201D #1D7073
analogous
#731D45 #73201D #734B1D
triadic
#73201D #1D7320 #201D73
tetradic
#73201D #45731D #1D7073 #4B1D73
square
#73201D #45731D #1D7073 #4B1D73
split-complementary
#73201D #1D734B #1D4573
monochromatic
#180706 #421211 #73201D #A42E29 #CE423C
Accessibility & contrast
On white
10.75
#73201D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.95
#73201D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73201D
10.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73201D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73201D | 1.00 | 10.75 | 1.95 | 10.75 |
| #FFFFFF | 10.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.95 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#37321C
Deuteranopia (green-blind)
#4C441A
Tritanopia (blue-blind)
#7F0620
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #73201d; /* rgb */ color: rgb(115, 32, 29); /* oklch */ color: oklch(37.6% 0.117 26.5);
Tailwind
colors: {
custom: {
50: '#a26159',
500: '#73201d',
950: '#000000',
},
}SCSS
$custom: #73201d; $custom-light: #a26159; $custom-dark: #000000;
JSON
{
"hex": "#73201d",
"rgb": {
"r": 115,
"g": 32,
"b": 29
},
"hsl": {
"h": 2.093,
"s": 59.722,
"l": 28.235
},
"oklch": {
"l": 0.37648,
"c": 0.11686,
"h": 26.5
},
"luminance": 0.04767
}Semantic roles & 50–950 ramp
primary
#73201D
secondary
#45A4A7
accent
#DDE345
background
#FAF5F5
surface
#F4EAE9
border
#CEC6C5
text
#100503
muted
#7F7978