#73201B#73201B

#73201B is a dark, moderate red. Relative luminance 0.048; OKLCH L 37.6% C 0.117 H 27.6°. Best body text is #FFFFFF at 10.76:1 contrast (WCAG AA passes).

Color values

HEX	#73201B
RGB	rgb(115, 32, 27)
HSL	hsl(3, 62%, 28%)
HSV	hsv(3, 77%, 45%)
CMYK	cmyk(0%, 72.2%, 76.5%, 54.9%)
CIE-LAB	lab(26.03, 35.96, 24.05)
CIE-LCH	lch(26.03, 43.26, 33.77°)
OKLab	oklab(37.62% 0.1038 0.0544)
OKLCH	oklch(37.62% 0.117 27.6)
XYZ	xyz(7.7854, 4.7581, 1.5452)
Luminance	0.0476 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73201B #1B6E73

analogous

#731B42 #73201B #734C1B

triadic

#73201B #1B7320 #201B73

tetradic

#73201B #42731B #1B6E73 #4C1B73

square

#73201B #42731B #1B6E73 #4C1B73

split-complementary

#73201B #1B734C #1B4273

monochromatic

#190706 #41120F #73201B #A52E27 #D04138

Accessibility & contrast

On white

10.76

#73201B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.95

#73201B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73201B

10.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73201B	#FFFFFF	#000000	##FFFFFF
##73201B	1.00	10.76	1.95	10.76
#FFFFFF	10.76	1.00	21.00	1.00
#000000	1.95	21.00	1.00	21.00
##FFFFFF	10.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#38321A

Deuteranopia (green-blind)

#4C4418

Tritanopia (blue-blind)

#7F0520

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #73201b;
/* rgb */ color: rgb(115, 32, 27);
/* oklch */ color: oklch(37.6% 0.117 27.6);

Tailwind

colors: {
  custom: {
    50: '#a26157',
    500: '#73201b',
    950: '#000000',
  },
}

SCSS

$custom: #73201b;
$custom-light: #a26157;
$custom-dark: #000000;

JSON

{
  "hex": "#73201b",
  "rgb": {
    "r": 115,
    "g": 32,
    "b": 27
  },
  "hsl": {
    "h": 3.409,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.37618,
    "c": 0.11718,
    "h": 27.6
  },
  "luminance": 0.04757
}

Semantic roles & 50–950 ramp

primary

#73201B

secondary

#42A2A8

accent

#DCE543

background

#FAF5F5

surface

#F4EAE9

border

#CEC6C5

text

#100503

muted

#7F7978

Preview Lab

Preview with #73201B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →