#732018#732018

#732018 is a dark, moderate red. Relative luminance 0.047; OKLCH L 37.6% C 0.118 H 29.3°. Best body text is #FFFFFF at 10.78:1 contrast (WCAG AA passes).

Color values

HEX#732018
RGBrgb(115, 32, 24)
HSLhsl(5, 65%, 27%)
HSVhsv(5, 79%, 45%)
CMYKcmyk(0%, 72.2%, 79.1%, 54.9%)
CIE-LABlab(26.00, 35.82, 25.87)
CIE-LCHlch(26.00, 44.19, 35.84°)
OKLaboklab(37.58% 0.1027 0.0575)
OKLCHoklch(37.58% 0.118 29.3)
XYZxyz(7.7525, 4.7450, 1.3716)
Luminance0.0474 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#732018 #186B73
analogous
#73183D #732018 #734E18
triadic
#732018 #187320 #201873
tetradic
#732018 #3D7318 #186B73 #4E1873
square
#732018 #3D7318 #186B73 #4E1873
split-complementary
#732018 #18734E #183D73
monochromatic
#190705 #40120D #732018 #A62E23 #D44031

Accessibility & contrast

On white

10.78
#732018 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.95
#732018 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #732018
10.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##732018#FFFFFF#000000##FFFFFF
##7320181.0010.781.9510.78
#FFFFFF10.781.0021.001.00
#0000001.9521.001.0021.00
##FFFFFF10.781.0021.001.00

Color blindness preview

Protanopia (red-blind)
#383216
Deuteranopia (green-blind)
#4D4415
Tritanopia (blue-blind)
#7F041F
Achromatopsia (no color)
#3E3E3E

Design tokens & code

CSS
--color: #732018;
/* rgb */ color: rgb(115, 32, 24);
/* oklch */ color: oklch(37.6% 0.118 29.3);
Tailwind
colors: {
  custom: {
    50: '#a26155',
    500: '#732018',
    950: '#000000',
  },
}
SCSS
$custom: #732018;
$custom-light: #a26155;
$custom-dark: #000000;
JSON
{
  "hex": "#732018",
  "rgb": {
    "r": 115,
    "g": 32,
    "b": 24
  },
  "hsl": {
    "h": 5.275,
    "s": 65.468,
    "l": 27.255
  },
  "oklch": {
    "l": 0.37576,
    "c": 0.11772,
    "h": 29.3
  },
  "luminance": 0.04744
}

Semantic roles & 50–950 ramp

primary
#732018
secondary
#3F9FA8
accent
#DAE83F
background
#FAF5F5
surface
#F4EAE8
border
#CEC6C4
text
#100503
muted
#7F7978

Preview Lab

Preview with #732018

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#732018 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva