#731FB3#731FB3

#731FB3 is a mid, highly saturated violet. Relative luminance 0.079; OKLCH L 45.6% C 0.212 H 304.4°. Best body text is #FFFFFF at 8.15:1 contrast (WCAG AA passes).

Color values

HEX	#731FB3
RGB	rgb(115, 31, 179)
HSL	hsl(274, 70%, 41%)
HSV	hsv(274, 83%, 70%)
CMYK	cmyk(35.8%, 82.7%, 0%, 29.8%)
CIE-LAB	lab(33.73, 59.96, -61.37)
CIE-LCH	lch(33.73, 85.80, 314.33°)
OKLab	oklab(45.63% 0.1199 -0.1751)
OKLCH	oklch(45.63% 0.212 304.4)
XYZ	xyz(15.6950, 7.8795, 43.3331)
Luminance	0.0788 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731FB3 #5FB31F

analogous

#291FB3 #731FB3 #B31FA9

triadic

#731FB3 #B3731F #1FB373

tetradic

#731FB3 #B3291F #5FB31F #1FA9B3

square

#731FB3 #B3291F #5FB31F #1FA9B3

split-complementary

#731FB3 #A9B31F #1FB329

monochromatic

#300D4B #51167F #731FB3 #9333DC #AF68E5

Accessibility & contrast

On white

8.15

#731FB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.58

#731FB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FB3

8.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731FB3	#FFFFFF	#000000	##FFFFFF
##731FB3	1.00	8.15	2.58	8.15
#FFFFFF	8.15	1.00	21.00	1.00
#000000	2.58	21.00	1.00	21.00
##FFFFFF	8.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DB7

Deuteranopia (green-blind)

#004FB0

Tritanopia (blue-blind)

#66496B

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #731fb3;
/* rgb */ color: rgb(115, 31, 179);
/* oklch */ color: oklch(45.6% 0.212 304.4);

Tailwind

colors: {
  custom: {
    50: '#a267cb',
    500: '#731fb3',
    950: '#000000',
  },
}

SCSS

$custom: #731fb3;
$custom-light: #a267cb;
$custom-dark: #000000;

JSON

{
  "hex": "#731fb3",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 179
  },
  "hsl": {
    "h": 274.054,
    "s": 70.476,
    "l": 41.176
  },
  "oklch": {
    "l": 0.45628,
    "c": 0.21221,
    "h": 304.4
  },
  "luminance": 0.07879
}

Semantic roles & 50–950 ramp

primary

#731FB3

secondary

#90CA64

accent

#ED3B88

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #731FB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →