#731FAD#731FAD

#731FAD is a mid, highly saturated violet. Relative luminance 0.076; OKLCH L 45.1% C 0.207 H 306.1°. Best body text is #FFFFFF at 8.31:1 contrast (WCAG AA passes).

Color values

HEX	#731FAD
RGB	rgb(115, 31, 173)
HSL	hsl(275, 70%, 40%)
HSV	hsv(275, 82%, 68%)
CMYK	cmyk(33.5%, 82.1%, 0%, 32.2%)
CIE-LAB	lab(33.23, 58.63, -58.61)
CIE-LCH	lch(33.23, 82.90, 315.01°)
OKLab	oklab(45.12% 0.1217 -0.167)
OKLCH	oklch(45.12% 0.207 306.1)
XYZ	xyz(15.1014, 7.6421, 40.2066)
Luminance	0.0764 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731FAD #59AD1F

analogous

#2C1FAD #731FAD #AD1FA0

triadic

#731FAD #AD731F #1FAD73

tetradic

#731FAD #AD2C1F #59AD1F #1FA0AD

square

#731FAD #AD2C1F #59AD1F #1FA0AD

split-complementary

#731FAD #A0AD1F #1FAD2C

monochromatic

#2E0C45 #511679 #731FAD #942FDA #AF63E3

Accessibility & contrast

On white

8.31

#731FAD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.53

#731FAD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FAD

8.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731FAD	#FFFFFF	#000000	##FFFFFF
##731FAD	1.00	8.31	2.53	8.31
#FFFFFF	8.31	1.00	21.00	1.00
#000000	2.53	21.00	1.00	21.00
##FFFFFF	8.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CB1

Deuteranopia (green-blind)

#004EAA

Tritanopia (blue-blind)

#684668

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #731fad;
/* rgb */ color: rgb(115, 31, 173);
/* oklch */ color: oklch(45.1% 0.207 306.1);

Tailwind

colors: {
  custom: {
    50: '#a166c6',
    500: '#731fad',
    950: '#000000',
  },
}

SCSS

$custom: #731fad;
$custom-light: #a166c6;
$custom-dark: #000000;

JSON

{
  "hex": "#731fad",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 173
  },
  "hsl": {
    "h": 275.493,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.45121,
    "c": 0.20662,
    "h": 306.1
  },
  "luminance": 0.07642
}

Semantic roles & 50–950 ramp

primary

#731FAD

secondary

#8AC860

accent

#EC3B84

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731FAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →