#731FAD#731FAD

#731FAD is a mid, highly saturated violet. Relative luminance 0.076; OKLCH L 45.1% C 0.207 H 306.1°. Best body text is #FFFFFF at 8.31:1 contrast (WCAG AA passes).

Color values

HEX#731FAD
RGBrgb(115, 31, 173)
HSLhsl(275, 70%, 40%)
HSVhsv(275, 82%, 68%)
CMYKcmyk(33.5%, 82.1%, 0%, 32.2%)
CIE-LABlab(33.23, 58.63, -58.61)
CIE-LCHlch(33.23, 82.90, 315.01°)
OKLaboklab(45.12% 0.1217 -0.167)
OKLCHoklch(45.12% 0.207 306.1)
XYZxyz(15.1014, 7.6421, 40.2066)
Luminance0.0764 (WCAG relative)
Temperaturecool
Familyviolet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731FAD #59AD1F
analogous
#2C1FAD #731FAD #AD1FA0
triadic
#731FAD #AD731F #1FAD73
tetradic
#731FAD #AD2C1F #59AD1F #1FA0AD
square
#731FAD #AD2C1F #59AD1F #1FA0AD
split-complementary
#731FAD #A0AD1F #1FAD2C
monochromatic
#2E0C45 #511679 #731FAD #942FDA #AF63E3

Accessibility & contrast

On white

8.31
#731FAD on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.53
#731FAD on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FAD
8.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731FAD#FFFFFF#000000##FFFFFF
##731FAD1.008.312.538.31
#FFFFFF8.311.0021.001.00
#0000002.5321.001.0021.00
##FFFFFF8.311.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004CB1
Deuteranopia (green-blind)
#004EAA
Tritanopia (blue-blind)
#684668
Achromatopsia (no color)
#4E4E4E

Design tokens & code

CSS
--color: #731fad;
/* rgb */ color: rgb(115, 31, 173);
/* oklch */ color: oklch(45.1% 0.207 306.1);
Tailwind
colors: {
  custom: {
    50: '#a166c6',
    500: '#731fad',
    950: '#000000',
  },
}
SCSS
$custom: #731fad;
$custom-light: #a166c6;
$custom-dark: #000000;
JSON
{
  "hex": "#731fad",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 173
  },
  "hsl": {
    "h": 275.493,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.45121,
    "c": 0.20662,
    "h": 306.1
  },
  "luminance": 0.07642
}

Semantic roles & 50–950 ramp

primary
#731FAD
secondary
#8AC860
accent
#EC3B84
background
#FAF6FC
surface
#F4EBF8
border
#CEC6D1
text
#100613
muted
#7F7A82

Preview Lab

Preview with #731FAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731FAD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva