#731FAC#731FAC

#731FAC is a mid, highly saturated violet. Relative luminance 0.076; OKLCH L 45.0% C 0.206 H 306.4°. Best body text is #FFFFFF at 8.33:1 contrast (WCAG AA passes).

Color values

HEX	#731FAC
RGB	rgb(115, 31, 172)
HSL	hsl(276, 69%, 40%)
HSV	hsv(276, 82%, 67%)
CMYK	cmyk(33.1%, 82%, 0%, 32.5%)
CIE-LAB	lab(33.14, 58.41, -58.15)
CIE-LCH	lch(33.14, 82.42, 315.13°)
OKLab	oklab(45.04% 0.122 -0.1656)
OKLCH	oklch(45.04% 0.206 306.4)
XYZ	xyz(15.0050, 7.6035, 39.6989)
Luminance	0.0760 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731FAC #58AC1F

analogous

#2D1FAC #731FAC #AC1F9E

triadic

#731FAC #AC731F #1FAC73

tetradic

#731FAC #AC2D1F #58AC1F #1F9EAC

square

#731FAC #AC2D1F #58AC1F #1F9EAC

split-complementary

#731FAC #9EAC1F #1FAC2D

monochromatic

#2E0C44 #501678 #731FAC #942FD9 #AF63E3

Accessibility & contrast

On white

8.33

#731FAC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.52

#731FAC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FAC

8.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731FAC	#FFFFFF	#000000	##FFFFFF
##731FAC	1.00	8.33	2.52	8.33
#FFFFFF	8.33	1.00	21.00	1.00
#000000	2.52	21.00	1.00	21.00
##FFFFFF	8.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CB0

Deuteranopia (green-blind)

#004EA9

Tritanopia (blue-blind)

#694567

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #731fac;
/* rgb */ color: rgb(115, 31, 172);
/* oklch */ color: oklch(45.0% 0.206 306.4);

Tailwind

colors: {
  custom: {
    50: '#a166c6',
    500: '#731fac',
    950: '#000000',
  },
}

SCSS

$custom: #731fac;
$custom-light: #a166c6;
$custom-dark: #000000;

JSON

{
  "hex": "#731fac",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 172
  },
  "hsl": {
    "h": 275.745,
    "s": 69.458,
    "l": 39.804
  },
  "oklch": {
    "l": 0.45038,
    "c": 0.20569,
    "h": 306.4
  },
  "luminance": 0.07603
}

Semantic roles & 50–950 ramp

primary

#731FAC

secondary

#89C85F

accent

#EC3C83

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731FAC

Body copy rendered with the generated semantic roles for this colour.

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