#731FA9#731FA9

#731FA9 is a dark, highly saturated violet. Relative luminance 0.075; OKLCH L 44.8% C 0.203 H 307.3°. Best body text is #FFFFFF at 8.41:1 contrast (WCAG AA passes).

Color values

HEX	#731FA9
RGB	rgb(115, 31, 169)
HSL	hsl(277, 69%, 39%)
HSV	hsv(277, 82%, 66%)
CMYK	cmyk(32%, 81.7%, 0%, 33.7%)
CIE-LAB	lab(32.90, 57.75, -56.75)
CIE-LCH	lch(32.90, 80.97, 315.50°)
OKLab	oklab(44.79% 0.1228 -0.1615)
OKLCH	oklch(44.79% 0.203 307.3)
XYZ	xyz(14.7201, 7.4896, 38.1986)
Luminance	0.0749 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731FA9 #55A91F

analogous

#2E1FA9 #731FA9 #A91F9A

triadic

#731FA9 #A9731F #1FA973

tetradic

#731FA9 #A92E1F #55A91F #1F9AA9

square

#731FA9 #A92E1F #55A91F #1F9AA9

split-complementary

#731FA9 #9AA91F #1FA92E

monochromatic

#2D0C42 #501675 #731FA9 #952DD8 #AF60E2

Accessibility & contrast

On white

8.41

#731FA9 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.50

#731FA9 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FA9

8.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731FA9	#FFFFFF	#000000	##FFFFFF
##731FA9	1.00	8.41	2.50	8.41
#FFFFFF	8.41	1.00	21.00	1.00
#000000	2.50	21.00	1.00	21.00
##FFFFFF	8.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004BAD

Deuteranopia (green-blind)

#004EA6

Tritanopia (blue-blind)

#6A4465

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731fa9;
/* rgb */ color: rgb(115, 31, 169);
/* oklch */ color: oklch(44.8% 0.203 307.3);

Tailwind

colors: {
  custom: {
    50: '#a166c4',
    500: '#731fa9',
    950: '#000000',
  },
}

SCSS

$custom: #731fa9;
$custom-light: #a166c4;
$custom-dark: #000000;

JSON

{
  "hex": "#731fa9",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 169
  },
  "hsl": {
    "h": 276.522,
    "s": 69,
    "l": 39.216
  },
  "oklch": {
    "l": 0.4479,
    "c": 0.2029,
    "h": 307.3
  },
  "luminance": 0.07489
}

Semantic roles & 50–950 ramp

primary

#731FA9

secondary

#86C75D

accent

#EC3C81

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731FA9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →