#731FA8#731FA8

#731FA8 is a dark, highly saturated violet. Relative luminance 0.075; OKLCH L 44.7% C 0.202 H 307.5°. Best body text is #FFFFFF at 8.43:1 contrast (WCAG AA passes).

Color values

HEX	#731FA8
RGB	rgb(115, 31, 168)
HSL	hsl(277, 69%, 39%)
HSV	hsv(277, 82%, 66%)
CMYK	cmyk(31.5%, 81.5%, 0%, 34.1%)
CIE-LAB	lab(32.81, 57.53, -56.28)
CIE-LCH	lch(32.81, 80.48, 315.63°)
OKLab	oklab(44.71% 0.1231 -0.1601)
OKLCH	oklch(44.71% 0.202 307.5)
XYZ	xyz(14.6266, 7.4522, 37.7061)
Luminance	0.0745 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731FA8 #54A81F

analogous

#2E1FA8 #731FA8 #A81F99

triadic

#731FA8 #A8731F #1FA873

tetradic

#731FA8 #A82E1F #54A81F #1F99A8

square

#731FA8 #A82E1F #54A81F #1F99A8

split-complementary

#731FA8 #99A81F #1FA82E

monochromatic

#2C0C41 #501574 #731FA8 #962CD8 #AF60E2

Accessibility & contrast

On white

8.43

#731FA8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.49

#731FA8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FA8

8.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731FA8	#FFFFFF	#000000	##FFFFFF
##731FA8	1.00	8.43	2.49	8.43
#FFFFFF	8.43	1.00	21.00	1.00
#000000	2.49	21.00	1.00	21.00
##FFFFFF	8.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAC

Deuteranopia (green-blind)

#004EA5

Tritanopia (blue-blind)

#6A4465

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731fa8;
/* rgb */ color: rgb(115, 31, 168);
/* oklch */ color: oklch(44.7% 0.202 307.5);

Tailwind

colors: {
  custom: {
    50: '#a166c3',
    500: '#731fa8',
    950: '#000000',
  },
}

SCSS

$custom: #731fa8;
$custom-light: #a166c3;
$custom-dark: #000000;

JSON

{
  "hex": "#731fa8",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 168
  },
  "hsl": {
    "h": 276.788,
    "s": 68.844,
    "l": 39.02
  },
  "oklch": {
    "l": 0.44707,
    "c": 0.20197,
    "h": 307.5
  },
  "luminance": 0.07452
}

Semantic roles & 50–950 ramp

primary

#731FA8

secondary

#85C65D

accent

#EC3C80

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731FA8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →