#731FA7#731FA7

#731FA7 is a dark, highly saturated violet. Relative luminance 0.074; OKLCH L 44.6% C 0.201 H 307.8°. Best body text is #FFFFFF at 8.46:1 contrast (WCAG AA passes).

Color values

HEX	#731FA7
RGB	rgb(115, 31, 167)
HSL	hsl(277, 69%, 39%)
HSV	hsv(277, 81%, 65%)
CMYK	cmyk(31.1%, 81.4%, 0%, 34.5%)
CIE-LAB	lab(32.73, 57.31, -55.81)
CIE-LCH	lch(32.73, 80.00, 315.76°)
OKLab	oklab(44.63% 0.1234 -0.1587)
OKLCH	oklch(44.63% 0.201 307.8)
XYZ	xyz(14.5338, 7.4150, 37.2173)
Luminance	0.0741 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731FA7 #53A71F

analogous

#2F1FA7 #731FA7 #A71F97

triadic

#731FA7 #A7731F #1FA773

tetradic

#731FA7 #A72F1F #53A71F #1F97A7

square

#731FA7 #A72F1F #53A71F #1F97A7

split-complementary

#731FA7 #97A71F #1FA72F

monochromatic

#2C0C40 #4F1573 #731FA7 #962BD8 #B05FE1

Accessibility & contrast

On white

8.46

#731FA7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.48

#731FA7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FA7

8.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731FA7	#FFFFFF	#000000	##FFFFFF
##731FA7	1.00	8.46	2.48	8.46
#FFFFFF	8.46	1.00	21.00	1.00
#000000	2.48	21.00	1.00	21.00
##FFFFFF	8.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AAB

Deuteranopia (green-blind)

#004EA4

Tritanopia (blue-blind)

#6A4364

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731fa7;
/* rgb */ color: rgb(115, 31, 167);
/* oklch */ color: oklch(44.6% 0.201 307.8);

Tailwind

colors: {
  custom: {
    50: '#a166c2',
    500: '#731fa7',
    950: '#000000',
  },
}

SCSS

$custom: #731fa7;
$custom-light: #a166c2;
$custom-dark: #000000;

JSON

{
  "hex": "#731fa7",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 167
  },
  "hsl": {
    "h": 277.059,
    "s": 68.687,
    "l": 38.824
  },
  "oklch": {
    "l": 0.44626,
    "c": 0.20105,
    "h": 307.8
  },
  "luminance": 0.07415
}

Semantic roles & 50–950 ramp

primary

#731FA7

secondary

#84C65C

accent

#EC3C7F

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731FA7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →