#731FA5#731FA5

#731FA5 is a dark, vivid violet. Relative luminance 0.073; OKLCH L 44.5% C 0.199 H 308.5°. Best body text is #FFFFFF at 8.51:1 contrast (WCAG AA passes).

Color values

HEX	#731FA5
RGB	rgb(115, 31, 165)
HSL	hsl(278, 68%, 38%)
HSV	hsv(278, 81%, 65%)
CMYK	cmyk(30.3%, 81.2%, 0%, 35.3%)
CIE-LAB	lab(32.57, 56.88, -54.87)
CIE-LCH	lch(32.57, 79.03, 316.03°)
OKLab	oklab(44.46% 0.1239 -0.156)
OKLCH	oklch(44.46% 0.199 308.5)
XYZ	xyz(14.3503, 7.3417, 36.2511)
Luminance	0.0734 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731FA5 #51A51F

analogous

#301FA5 #731FA5 #A51F94

triadic

#731FA5 #A5731F #1FA573

tetradic

#731FA5 #A5301F #51A51F #1F94A5

square

#731FA5 #A5301F #51A51F #1F94A5

split-complementary

#731FA5 #94A51F #1FA530

monochromatic

#2B0C3E #4F1571 #731FA5 #972AD7 #B05EE1

Accessibility & contrast

On white

8.51

#731FA5 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.47

#731FA5 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FA5

8.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731FA5	#FFFFFF	#000000	##FFFFFF
##731FA5	1.00	8.51	2.47	8.51
#FFFFFF	8.51	1.00	21.00	1.00
#000000	2.47	21.00	1.00	21.00
##FFFFFF	8.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004AA9

Deuteranopia (green-blind)

#004DA2

Tritanopia (blue-blind)

#6B4263

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #731fa5;
/* rgb */ color: rgb(115, 31, 165);
/* oklch */ color: oklch(44.5% 0.199 308.5);

Tailwind

colors: {
  custom: {
    50: '#a166c1',
    500: '#731fa5',
    950: '#000000',
  },
}

SCSS

$custom: #731fa5;
$custom-light: #a166c1;
$custom-dark: #000000;

JSON

{
  "hex": "#731fa5",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 165
  },
  "hsl": {
    "h": 277.612,
    "s": 68.367,
    "l": 38.431
  },
  "oklch": {
    "l": 0.44463,
    "c": 0.19919,
    "h": 308.5
  },
  "luminance": 0.07341
}

Semantic roles & 50–950 ramp

primary

#731FA5

secondary

#82C55B

accent

#EB3D7E

background

#FAF6FC

surface

#F4EBF8

border

#CEC6D1

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731FA5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →